Sports betting can be crucial to the UFC’s LatAm growth

In this editorial for the SBC Leaders magazine, Insider Sport explains how the UFC hopes to become the premier combat sports attraction in Latin...

IMG: AI will start to truly make its mark on sports...

The hype around NFTs in sports has died out, as has the huge general upsurge in interest in the digital products witnessed over recent...

SBC Summit Barcelona: tapping into Latin America’s football fandom 

Latin America is synonymous with fiercely passionate football fans, however, converting that into commercial success is a challenge at the heart of growth for...

Is less more? SGG Media on lessons to be learnt from...

Troy Paul, co-founder and CEO of SGG Media, walks us through the benefits of using micro-influencers and the importance of creating localised content when...

FA decision not to pay bonuses to Lionesses ‘a clear step...

England’s heroic Lionesses side have vented their frustrations over the FA’s decision not to pay performance-related bonuses ahead of the World Cup.  Having captured the...

The “unique set of circumstances” surrounding potential Chelsea-Stake deal

It was reported last week by SportBusiness 24 that Chelsea FC are on the verge of agreeing a shirt sponsorship deal with gambling firm...

Ivan Toney describes FA’s handling of case as ‘a bit spiteful’

Brentford FC striker, Ivan Toney recently appeared on an episode of ‘Shopping for Sneakers at Kick Game’ as he criticised the timing of the...

FAI defends €863m sports betting levy as ‘necessary’ for football in...

The Irish Independent has reported Chair Roy Barrett and CEO Jonathan Hill of the Football Association of Ireland (FAI) are doubling down on support...

FIFA pressed by five EU nations on missing Women’s World Cup...

Five European countries have come together to protest against the fact that they have apparently been left out of media broadcasting rights discussions for...

Kindred: ‘Football and gambling should continue to work together’

Speaking to Sky News on the Ian King Show, gambling operator Kindred expressed willingness to continue working with the biggest UK football clubs after...