Premier League has to prove its virtues to avoid government regulation

Premier League CEO Richard Masters has warned against the potential introduction of banking industry-style regulations to the governance of UK football. Masters made these remarks...

Gianni Infantino: FIFA cannot fight match manipulation alone

FIFA needs the assistance of regional member associations in the fight against match-fixing and match-manipulation, the governing body’s President, Gianni Infantino, has asserted. The global...

Report: WSL nets media and sponsorship renewals to drive further growth

The Women’s Super League (WSL) is set for a significant boost over the coming years according to two separate reports by The Telegraph. The...

UFC and WWE future to be unaffected by Silver Lake Endeavor...

TKO Group, the company behind WWE and UFC, will not be affected by Silver Lake’s purchase of Endeavor Group Holdings, according to Reuters. Takeover terms...

Betano reportedly to take on Aston Villa sponsorship from BK8

Aston Villa has switched BK8 for Greek multinational operator Betano, as the club’s front-of-shirt partner, according to a report by The Telegraph. It was reported...

Checkd reveals top five betting trends for March Madness

The biggest event in college basketball has once again rolled around, with March Madness Selection Sunday happening this Sunday (17 March).  With UConn, Houston and...

Blue cards and sin bins: the implications for operators

Jeevan Jeyaratnam, COO of Abelson Odds, offers up a fascinating thought-leadership viewpoint on the impending arrival of the blue card to the beautiful game....

Consumer interest in women’s sports driving sponsorship to new heights

Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...

Revenue and responsibility: analysing the 2024 betting sponsorship landscape

When it comes to marketing for betting operators, there is no method perhaps as pervasive and visible as sports sponsorship, but recent years have...

Dean Akinjobi & George Harborne: AFCON continues to present opportunities for...

As the Africa Cup of Nations (AFCON) unfolds, football supporters aren’t the only ones gearing up for excitement. Brands are strategically positioning themselves to...