Manchester United hits the sweet spot with Cadbury deal extension

Manchester United has announced it will continue its commercial partnership with Mondelēz International subsidiary Cadbury.  The partnership began in 2020 as a packaged deal with...

Ladbrokes to showcase next gen of British boxing prospects with Channel...

Ladbrokes and Channel 5 have struck a broadcasting deal with Wasserman Boxing that encompasses six free-to-air fights throughout 2023.  The fights are going to feature...

Caledonia Gladiators’ £20m stadium project ‘greatest contribution in Scottish basketball history’

Caledonia Gladiators, the Glasgow-based basketball team, has revealed that it is investing more than £20m in a new stadium project. The announcement now marks the...

UFC fuels global growth with TikTok expansion 

The UFC has expanded its partnership with TikTok, ahead of a significant week for the promotion as it prepares for its first UK PPV...

New top flight commercial venture to ‘revolutionise’ football in Scotland

A new Scottish football body has been formed by the country’s top three stakeholders in the sport. The Scottish Football Association (SFA), Scottish Professional Football...

Shakhtar Donetsk’s relationship with Parimatch comes to a close

The partnership between Ukrainian champions, Shakhtar Donetsk and gambling operator Parimatch has ended, following the operator being sanctioned by the country’s government.  In developments that...

Jonjo O’Neill JR to bring a ‘fresh perspective’ to Betfred as...

Jonjo O’Neill JR has linked with Betfred to become a brand ambassador until the 2024 Grand National. The 25-year-old is a former Conditional Jockey Championship...

Liverpool confirms Expedia sleeve sponsorship extension 

Liverpool FC has agreed an extension to the club’s sleeve sponsorship deal with Expedia.  The announcement means the deal will be extended for a further...

Elliott Management progresses to second stage of Manchester United ownership process 

As speculation over the sale of Manchester United continues to increase, it has been reported by Sky’s Kaveh Solhekol that Elliot Management has made...

BWF forms ‘vital’ integrity data deal with Malta Gaming Authority

The Badminton World Federation (BWF) Integrity Unit has announced a data sharing partnership with the Malta Gaming Authority (MGA). The agreement has been recognised as...