La Liga strikes debut cryptocurrency collaboration

La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.  As part of the league’s debut partnership with within the cryptocurrency sector, GCOX...

Brighton elevates sponsorship portfolio

English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...

BetVictor on the importance of backing non-league football

Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...

ASA warns Football Index over marketing with players under 25

Online football trading site, Football Index has been warned by the Advertised Standards Authority (ASA) over its use of players under the age of 25...

Campaign in focus – The Goat Agency: The legacy of the...

The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...

CheckdMedia strikes partnership extension with Altrincham FC

CheckdMedia has extended its sponsorship deal with National League contenders, Altrincham FC. The partnership, which is now heading into its second year, has seen a host...

MCC toasts strong relationship with Marston’s Beer

Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company. This new agreement affirms the strong partnership...

Connexi unveils new partnership with The Athlete Media Group

Sports technology platforms Connexi has agreed a new strategic partnership with The Athlete Media Group. The partnership is aiming to increase the connection between the global sports...

Konami announces Serie A license 

A partnership has been announced between Konami and Serie A TIM which sees the game developer acquire non exclusive rights to the Italian league. Konami,...

Oddschecker: Star power sees increased engagement in Women’s US Open

With the tournament kicking off this week, the 2019 US Open has enjoyed increased engagement amongst sports bettors, according to Oddschecker. The firm revealed that...