The Transfer Window – ECB, World Rugby and DAZN

Each week, InsiderSport is analysing the signings and departures from the business of sport. This edition looks at world Rugby’s expansion into esports, as...

Eleven Sports enhances LaLiga coverage with Onefootball partnership

Global sports provider, Eleven Sports has united with digital football platform, Onefootball, for the launch of the first in-app, pay-per-view live streaming football offer. The...

Paul Scholes charged with allegedly breaching FA betting rules

Former Premier League winner, Paul Scholes has been charged with misconduct in relation to allegedly breaching The FA’s Betting Rules. The charges relate to...

32Red revitalises football sponsorship model with Derby County deal

Kindred Group-subsidiary 32Red has announced that it will be named as the Principal Sponsor of Derby County Football Club, which will see the operator...

La Liga elevates advertising capabilities with ISG deal

Interregional Sports Group (ISG) has acquired the rights for virtual perimeter and virtual goal-side advertising from high-profile games in La Liga, agreeing a three-year...

Bayern Munich elevates fan engagement with TikTok entry

FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok. The entry...

DAZN focuses on media rights as STATS closes in on Perform...

STATS is closing in on the acquisition of Perform Group from growing OTT platform, DAZN after a transaction was enabled by an investment from US-based...

EU Athletes deepens fight against corruption with EUSportIntegrityDay

Leading European multi-sport federation of player associations, EU Athletes is strengthening its commitment to integrity with today’s annual EUSportIntegrityDay. The campaign calls on sports stakeholders:...

The FA continues to benefit from substantial sponsorship revenue

Issuing its latest financial results, The English Football Association has continued to benefit from solid broadcasting and sponsorship revenue. Results for the 2017/18 season,...

Russell Yershon, Connecting Brands: The importance of loyalty

In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...