Rio Open serves ‘engaging content’ with Betway sponsorship

The Rio Open has named Betway as an official sponsor for the 2022 and 2023 editions of the tournament. As the Super Group-owned brand becomes...

Ligue Nationale Rugby further expands the sport in Japan with TV...

The Ligue Nationale Rugby (LNR) has signed an agreement which sees TV Asahi broadcast the Top 14 in Japan from next weekend until the...

Amazon releases ‘never been seen’ action in FIM MotoGP series

Amazon has reached an agreement with Dorna Sports to produce a docuseries which follows the FIM MotoGP World Championship, premiering in 2022.  Produced by The...

Marcel Desailly and Kirsty Gallacher to host SBC Awards 2021

World Cup winner Marcel Desailly and leading news and sports broadcaster Kirsty Gallacher will be the hosts for the SBC Awards 2021, which take...

Eleven Italy elevates its basketball offering with FIBA deal

The International Basketball Federation (FIBA) has entered into a collaboration with Eleven Italy, which will deliver live coverage of international events. Until 2025, the company...

Bayern Munich moves forward Supponor advertising partnership

Bayern Munich has extended its deal with Supponor in order to boost more focused advertisements in gaining access to Supponor AIR - the company’s...

Alfa Romeo Racing fuels third season of PKN Orlen sponsorship

Alfa Romeo Racing has extended its existing partnership with fuel supplier PKN Orlen for a third season. With the company’s branding featuring on the team’s...

Swiss Handball Federation enlists Sportradar for integrity support

In a bid to enhance its integrity safeguarding capabilities, the Swiss Handball Federation (SVF) has entered an agreement with Sportadar, enlisting its Sportradar Integrity...

Fan-led review brings ‘turning point’ for UK football clubs

The fan-led government review of football clubs, launched in April this year, has now agreed that measures must be put in place to protect...

Premier League fuels Castrol partnership for global engagement

The Premier League has partnered Castrol in a bid to engage fans in the UK and across Castrol’s key markets.  From January 2022, the British...