ITV to show 10 LaLiga matches per season

LaLiga has revealed a three-season deal to be broadcast exclusively on ITV, ITV4 and ITV Hub. The top-flight Spanish league will be shown live and...

Detroit Lions expand Fanatics deal with new retail experience

The Detroit Lions and Fanatics has formed an expansion of its existing e-commerce partnership as the company becomes the team's end-to-end omnichannel retail partner.  The...

SPFL and Sky in talks over £29.5m extensive Premiership deal

The Scottish Professional Football League (SPFL) is nearing an extension of its Sky Sports deal until 2029, according to reports. This would allow the broadcaster...

LaLiga and RushBet enhance ‘high quality’ content partnership

LaLiga has announced the expansion of its wagering partnership with sportsbook RushBet throughout the continent. The Spanish league is linking with the Rush Street Interactive-operated...

WTT and NFT Technologies create greater fan engagement opportunities

World Table Tennis (WTT) has partnered with NFT Technologies to encompass fan engagement in digital collectibles, metaverse experiences, play-to-earn and move-to-earn gaming. “WTT has been...

Rugby World Cup 2021 adds INEOS to sponsorship portfolio

The Rugby World Cup 2021 has announced chemicals company INEOS as an official sponsor for the upcoming tournament. Adding to its sports performance portfolio including...

Portuguese football clubs tackle counterfeit merchandise with LaLiga Tech

LaLiga Tech and Liga Portugal have announced a partnership that aims to improve the technology development of the Portuguese competition. Building upon its content and...

Aston Villa welcomes Duelbits to the Premier League

Aston Villa has announced Duelbits as the club’s official European betting partner for the current Premier League season. The agreement will see the crypto casino...

talkSPORT to bolster betting presence in partnership with BetVictor

TalkSPORT, the UK sports radio station, has announced an expansion of its sports betting operations, with support from the BetVictor sportsbook operator.  Announced today, the...

ESPN+ ‘keeps up with EFL demand’ in US media rights deal

ESPN+ has extended its partnership in the US for exclusive media rights to the English Football League (EFL), as well as the Carabao Cup,...