City boss Guardiola pens new Puma partnership

Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma. The newly formed deal, which further enhances the brand's relationship with the Premier...

Greek champions to stream opening fixture on PPV

PAOK will stream its opening league match this weekend against Panetolikos, through the club's OTT site, tv.paokfc.gr. It comes as the club commences the season without a...

UEFA unites with Konami for eEURO 2020

UEFA has partnered with Konami for the eEURO 2020, a national-team eFootball tournament featuring all 55 of UEFA's national associations and kicking off in...

St. Louis awarded MLS expansion team for 2022

MLS has confirmed St. Louis as its newest franchise, meaning the club will become the first female majority-owned club in MLS history and one...

Juventus calls for earlier kick-off times to boost Asian engagement

Ahead of the start of the Italian football season this weekend, Juventus has called for earlier kick off times as the club seeks to...

La Liga strikes debut cryptocurrency collaboration

La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.  As part of the league’s debut partnership with within the cryptocurrency sector, GCOX...

Brighton elevates sponsorship portfolio

English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...

The NFL unveils new channel with Pluto TV

The National Football League (NFL) has partnered with Pluto TV, for the newly launched, NFL Channel, which celebrates the league's most iconic and classic moments...

BetVictor on the importance of backing non-league football

Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...

ASA warns Football Index over marketing with players under 25

Online football trading site, Football Index has been warned by the Advertised Standards Authority (ASA) over its use of players under the age of 25...