49ers select Joov as official light therapy partner

The San Francisco 49ers have joined forces with Joovv Red-Light Therapy in a unique collaboration which sees the 49ers become the first sports franchise...

FA inspires ‘positive change’ with women’s football strategy

The Football Association (FA) will ensure the future of women’s football in England after it announced a new, four-year sustainable strategy. The project, which will...

Southampton FC shows support for RecoverMe app

Premier League side Southampton Football Club has offered its support to RecoverMe, a mobile health app tailored towards empowering individuals to manage gambling addiction. Southampton...

Sportradar supplies MTS solution to 888sport

Sportradar has partnered with 888 Holdings to provide its risk management solution for the company’s sports betting subsidiary, 888sport. Sportradar has partnered with 888sport in...

SPFL launches Championship streaming platform with StreamAMG

The Scottish Professional Football League (SPFL) has announced the launch of an exclusive online streaming platform in which all Scottish Championship matches will be...

England Rugby extends Gilbert partnership

England Rugby has announced the extension of its partnership with Gilbert Rugby, with the two entities looking to celebrate 20 years of collaboration. As a...

Motorsport Network boosts ticketing operations with Travel Destinations acquisition 

Motorsport Network’s subsidiary Motorsport Tickets has acquired UK-based firm Travel Destinations as the firm looks to broaden its operations in the space. As a result...

Manchester United links with Laybuy

Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.  The partnership looks to boost engagement by giving the club’s...

Yakubu Ayegbeni: The importance of finding the right brand to promote

Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...

Cardiff City selects 888sport as a global betting partner

Cardiff City has expanded its network of sponsorship agreements after confirming that 888Sport will become the club’s first training wear sponsor and global betting...