Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

UK government moves to outlaw ticket touting with double legislation

Two new bills introduced in the King's Speech 2026 threaten criminal sanctions and heavy fines for ticket touting, with EURO 2028 and the Women's...

Q&A: Mark Wrigley on F1’s betting push

Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...

Partnership Playbook: Google, AWS, Accenture, BT and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Kansas City bets on affordability to make its World Cup mark

As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...

Formula 1 posts record Q1 revenue but Q2 cloud looms large

Formula 1 hit a record $617m in Q1 2026 revenue, up 53% year-on-year, but cancelled Middle East races and new regulations cast a shadow...

Bruin Capital backs Matchroom as sports investors chase global media IP

Bruin Capital has acquired a minority stake in Matchroom Holdings, backing the Barry and Eddie Hearn-led business as investor appetite grows for scalable sports...

Crypto sponsor Zondacrypto faces sporting fallout after Tour de Suisse exit

Tour de Suisse has terminated its sponsorship agreement with cryptocurrency exchange Zondacrypto following reports of operational and financial difficultiesYou would be forgiven for not...

Sport’s next boom may not come from TV anymore

PwC’s latest Global Sports Survey found sports executives increasingly expect sponsorship, hospitality and digital engagement revenues to outpace media rights growth, as younger audiences...

Fanatics scores FIFA collectables deal from Panini

The end of FIFA’s partnership with Panini suggests a change in how football’s biggest tournaments are being commercialised.FIFA has announced an exclusive collectables partnership...

UK to criminalise touts to shield fans from World Cup prices

While FIFA President Gianni Infantino continues to defend resale prices for World Cup tickets, the UK government looks to criminalise profiting from the resale...