Partnership Playbook: Data, deals and DUDE Wipes
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships.Gambling, sports data...
Manchester United signs record £20m Betway kit deal
Manchester United has joined the Premier League trend of securing training kit sponsorships with gambling companies. Manchester United has signed a multi-year agreement with Super...
Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel...
Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROIBrands still evaluate football...
Infantino’s World Cup selloff plans sees senior advisor quit & 143...
FIFA’s proposal to sell off its competitions, including the World Cup, has a new deadline for association members to support in order to gain...
Topgolf launches first World Series of Golf qualifiers
Poker-style tournament runs across 30 Topgolf venues in 11 states this September, leading up to a Scottsdale final and a $250,000 World Series of...
UEFA fights FIFA’s $20bn plan to sell World Cup stakes
FIFA wants $4.2bn from investors led by Josh Kushner’s Thrive Eternal. UEFA says the game is not FIFA’s to sell, and European nations discuss...
The London Lions’ global plan prioritises European competition, grassroots and governance
After a historic 2025/26 season, Lenz Balan, London Lions Club President, spoke exclusively to Insider Sport on the next growth phase of the basketball...
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
ITV secures exclusive UK rights to 2027 Rugby World Cup
ITV has beaten BBC interest to exclusive free-to-air rights to the 2027 men's Rugby World Cup in Australia, adding all 52 matches of the...
Wout van Aert launches own mobile network, and it belongs to...
The Visma–Lease a Bike rider's WVA Mobile sells two plans on Telenet's network, with premium subscribers promised behind-the-scenes content and ridesWout van Aert launched...