Partnership Playbook: Bundesliga, Monzo, Polymarket and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Harry Maguire linked to allegedly misleading Kingshot ads
Footballers’ appearances in Kingshot promos have sparked scrutiny after the ads were alleged to show gameplay that doesn’t match the real gameManchester United’s Harry...
IBM and Wimbledon add AI ‘Key Moments’ tool for 2026
The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...
UEFA’s EURO 2028 no hydration break rule the latest response to...
UEFA has confirmed hydration breaks won't feature at EURO 2028, the latest of several World Cup controversies it has moved to head off ahead...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
World Cup ticket costs push fans home or toward fraud
Govee finds US fans staying home to escape ticket costs, while emerchantpay reveals UK Gen Z willing to risk scams for cheaper World Cup...
World Athletics CARES project backs athlete mothers
The Childbirth And Return in Elite Sport project will use athlete surveys and scientific research to shape future policies protecting pregnant competitorsWorld Athletics has...
SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media
SBC Summit Tbilisi 2026 will explore how betting brands can generate measurable value as the cost of visibility continues to riseHeld in partnership with...
Formula 1 ‘on track’ to meet net zero 2030 target
Formula 1 has set out the steps it is taking to reach its sustainability goals by 2030In its latest Impact Report, Formula 1 (F1)...
Women’s T20 World Cup 2026 sets opening-weekend record for cricket
With the men's football World Cup running alongside, cricket's showpiece is proving women's sport can command crowds, screens and rights moneyThe ICC Women's T20...