Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Disney+ finds backdoor into Manchester United’s fanbase

Disney+ has found a way to capture Manchester United’s global audience for the 2026/27 season without signing a deal with the Premier League club.Disney+...

Q&A: Livia Troise on live betting, AI and odds-making in Brazil

Ahead of SBC Summit 2026, Insider Sport spoke to Casa de Apostas Chief Innovation Officer Livia Troise about how in-play odds are set, what...

Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships.When I was...

UFC legend Charles Oliveira to take the Super Stage at SBC...

Former UFC lightweight champion Charles Oliveira, holder of UFC’s all-time records for most finishes, submission wins and post-fight bonuses, will appear at SBC Summit 2026 across two...

LIV Golf agrees lead investor deal after PIF funding exit

LIV Golf strikes a funding deal with a mystery investor. Can it be saved after PIF’s withdrawal?LIV Golf has signed an agreement with a...

Como season ticket rule: stricter than the Premier League’s?

Como will revoke season tickets after more than three unexcused absences. Premier League clubs imposed usage rules a year ago…When Serie A moved one...

Partnership Playbook: Data, deals and DUDE Wipes

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships.Gambling, sports data...

Manchester United signs record £20m Betway kit deal

Manchester United has joined the Premier League trend of securing training kit sponsorships with gambling companies. Manchester United has signed a multi-year agreement with Super...

Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel...

Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROIBrands still evaluate football...

Infantino’s World Cup selloff plans sees senior advisor quit & 143...

FIFA’s proposal to sell off its competitions, including the World Cup, has a new deadline for association members to support in order to gain...