WNBA locks in Canada broadcast partner as Tempo era begins
The WNBA has agreed a multi-year broadcast deal with Bell Media, securing nationwide coverage in Canada as the league prepares for the debut of...
Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
US hotels sound alarm over World Cup 2026 demand gap
A new report from America's largest hotel association, AHLA, finds international travel barriers and FIFA room block cancellations are undermining World Cup economicsClose to...
Petr Čech: social media transformed athlete branding from a helping hand...
Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Chelsea Women at Stamford Bridge: the numbers make sense, but filling...
Arsenal's move to the Emirates generated €7m in matchday revenue last season. Chelsea are betting they can do the same, but what’s the risk...
Premier League pricing split deepens ahead of 2026/27 season
Clubs across the Premier League are taking different paths on ticket pricing, exposing a fragmented commercial strategyManchester City has frozen season ticket and matchday...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Partnership Playbook: Indeed, Polymarket, PayPal, Samsung and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Is free-to-air the turning point for women’s cricket growth?
Sky Sports will air key ICC Women’s T20 World Cup 2026 fixtures free-to-air, widening access as broadcasters look to accelerate audience growth in women’s...