NBA teams are placing more value in single, long-term sponsorship deals
The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...
Partnership Playbook: Sportradar, Lakers, Airbnb and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Mbappé objects to Betclic use in France World Cup ads
Kylian Mbappé and several of his France teammates have objected to the use of their images in a Betclic World Cup promotion. French sports daily...
The Premier League could face FCA action over unlicensed crypto deals
The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...
Is FIFA offloading World Cup tickets via unofficial resale platforms?
Anticipation for the upcoming 2026 FIFA World Cup is continuing to build - with less than a week to go, all eyes are on...
Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal...
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The World Cup betting gold rush comes with a warning
As operators prepare for the 2026 FIFA World Cup in Canada, executives across the betting industry warned that soaring acquisition costs and retention pressures...
New York and New Jersey subpoena FIFA over World Cup ticketing
US regulators have launched a formal investigation into FIFA’s World Cup ticketing practices amid mounting criticism over soaring prices, dynamic pricing models and concerns...
US becomes key to World Rugby’s biggest growth push
World Rugby has published a strategy aimed at improving the sport over the coming years. World Rugby has put the US at the centre of...
Enhanced Games touts $32m sponsorship haul after controversial debut
Days after the inaugural Enhanced Games concluded in Las Vegas, organisers are attempting to shift the conversation from anti-doping controversy and mixed sporting results...