Infront gains boost to Olympic partnership with archive rights
Infront has secured a lucrative contract with the International Olympic Committee (IOC) covering its archived audiovisual content.The sports marketing agency will work on the...
SBC unveils iGamingExpert.com – its new brand for iGaming coverage
SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the...
PFL partners with Cloudbet in MMA’s latest crypto betting deal
The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...
RL Commercial and IMG re-launch improved ‘Our League’ app
Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able...
Bundesliga’s 1. FC Kaiserslautern conducts first EPI transaction
German top-flight football club 1. FC Kaiserslautern conducted a successful trial of the European Payments Initiative's (EPI) Wero payments system over Christmas.An integration was...
UFC renews regional partnership with Russia’s Match TV
The Ultimate Fighting Championship (UFC) has renewed one of its long-standing European media arrangements, putting pen to paper with Russia’s Match TV.Match TV announced...
PGA Tour signs Spain WBD deal while launching new media studio
The PGA Tour has kicked off 2025 with some major media developments, launching its PGA Tour Studios production studio and signing a deal with...
FIFA finds hospitality partner for expanded 2025 Club World Cup
FIFA is continuing to make commercial preparations for this year’s edition of the Club World Cup, the first to take place under a new,...
Steven Salz, Rivlary: esports has been rightsizing not downsizing
Esports experienced a monumental boom in 2020 as, with the pandemic restrictions limiting people’s options, sporting viewership and engagement went through the roof.The industry...
EFL to trial referee VAR announcements in Carabao Cup semi-finals
English football referees will announce video assistant referee (VAR) decisions over stadium public tannoy systems during this season’s EFL Cup seni-finals.This falls within the...