La Liga and CoinW to “revolutionise fan engagement” with Web3
La Liga has confirmed that cryptocurrency exchange CoinW has become the league’s official regional crypto exchange partner with a series of activations to follow. As...
Bundesliga lands on Roblox to boost Gen Z fan engagement
The German Football League (DFL) has confirmed that the Bundesliga will enter the Roblox virtual world across the winter campaign. Working alongside the international gaming...
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
The Arena Racing Company (ARC) has rebranded its flagship betting and content product in line with an international initiative aimed at revamping horse racing.ATR...
Infront gains boost to Olympic partnership with archive rights
Infront has secured a lucrative contract with the International Olympic Committee (IOC) covering its archived audiovisual content.The sports marketing agency will work on the...
SBC unveils iGamingExpert.com – its new brand for iGaming coverage
SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the...
PFL partners with Cloudbet in MMA’s latest crypto betting deal
The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...
RL Commercial and IMG re-launch improved ‘Our League’ app
Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able...
Bundesliga’s 1. FC Kaiserslautern conducts first EPI transaction
German top-flight football club 1. FC Kaiserslautern conducted a successful trial of the European Payments Initiative's (EPI) Wero payments system over Christmas.An integration was...
UFC renews regional partnership with Russia’s Match TV
The Ultimate Fighting Championship (UFC) has renewed one of its long-standing European media arrangements, putting pen to paper with Russia’s Match TV.Match TV announced...
PGA Tour signs Spain WBD deal while launching new media studio
The PGA Tour has kicked off 2025 with some major media developments, launching its PGA Tour Studios production studio and signing a deal with...