Six Nations taps Monopoly Go! to enhance digital fan engagement
Six Nations Rugby has named Scopely’s ‘Monopoly Go!’ as its first-ever mobile gaming partner.The agreement aims to ‘enhance the fan experience’ by offering both...
Manchester City launches fan vote for 2026/27 third kit
Manchester City, alongside its kit supplying partner Puma, have launched a global fan vote to decide the club’s third kit for the 2026/27 season. The...
Inter Milan steps up Saudi commercial activity with telco deal
International football’s ties to Saudi Arabian business continues to grow as the country’s government places a heavy emphasis on its sporting profile and infrastructure.In...
La Liga and CoinW to “revolutionise fan engagement” with Web3
La Liga has confirmed that cryptocurrency exchange CoinW has become the league’s official regional crypto exchange partner with a series of activations to follow. As...
Bundesliga lands on Roblox to boost Gen Z fan engagement
The German Football League (DFL) has confirmed that the Bundesliga will enter the Roblox virtual world across the winter campaign. Working alongside the international gaming...
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
The Arena Racing Company (ARC) has rebranded its flagship betting and content product in line with an international initiative aimed at revamping horse racing.ATR...
Infront gains boost to Olympic partnership with archive rights
Infront has secured a lucrative contract with the International Olympic Committee (IOC) covering its archived audiovisual content.The sports marketing agency will work on the...
SBC unveils iGamingExpert.com – its new brand for iGaming coverage
SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the...
PFL partners with Cloudbet in MMA’s latest crypto betting deal
The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...
RL Commercial and IMG re-launch improved ‘Our League’ app
Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able...