Tom Brady-backed Birmingham City attracts Coral sponsorship
Birmingham City’s partnership portfolio continues to strengthen as the club’s new ownership era involving NFL star Tom Brady progresses, with betting brand Coral becoming...
Henley Royal Regatta Chair: rowing is modernising and becoming more accessible
The 2024 Paris Olympics helped shine a light on some niche sports which do not usually enjoy the limelight in the other sports like...
Aston Villa offers “unprecedented prizes” via blockchain extension
Aston Villa FC has expanded its presence in the Web3 space via the launch of a digital sticker album in partnership with blockchain provider...
Saudi Pro League partners with Footballco to drive fan engagement
The Saudi Pro League (SPL) has launched Yalla SPL, an English-language show on YouTube, in partnership with Footballco. Aiming to appeal to Gen-Z audiences, the...
Ex-England captain Matt Dawson: ‘huge slice of American sports pie lends...
During the opening rounds of the Six Nations, eagle-eyed fans may have noticed a collaboration featuring Scopely’s Monopoly Go! - the widely popular mobile...
SBC Summit Rio: Brazil’s First Post-Regulation Event Kicks Off Next Week
SBC Summit Rio returns next week for its second edition, now hosted at Riocentro, the largest exhibition space in Latin America.With 15,000 attendees expected—marking...
What are Stake’s Brazil and Italy sports marketing options post-UK exit?
Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...
Steelers heading to Ireland as Dublin 2025 NFL game announced
The NFL is set to have its biggest ever international year in 2025 now that the Irish capital of Dublin has been confirmed as...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...