Steelers heading to Ireland as Dublin 2025 NFL game announced
The NFL is set to have its biggest ever international year in 2025 now that the Irish capital of Dublin has been confirmed as...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
Atletico Madrid first to integrate Apple Wallet tickets to games
Atletico Madrid has expanded its ticketing capabilities, with fans of the La Liga club now able to enter the Riyadh Air Metropolitano via mobile...
Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...
The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...
FFR engages fans amid Six Nations with MatchWornShirt partnership
The French Rugby Federation (FFR) has entered into a partnership with MatchWornShirt, a company that allows fans to own match-worn and autographed kits. As part...
Serie A partners with Kings League to run new fan engagement...
Gerard Pique’s Kings League is expanding via a partnership with Serie A with both parties agreeing to run collaborated events that seek to create...
West Ham Utd & Trainline partner to offer fans discounted travel
West Ham United has formed a partnership with Trainline to offer fans of the club discounts on train tickets for select Premier League and...
LIV Golf up its social media game with Rick Shiels partnership
Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...
Manchester United gets govt backing for stadium revamp
Though the club’s on-pitch performance has left a lot to be desired this season, Manchester United has received some welcome from the UK government.Regeneration...