PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
Bookmaker Paddy Power will return with the The Big 180 initiative for this year’s 2024/25 World Darts Championship in partnership with Prostate Cancer UK. The...
Barcelona announces ‘Mobile Barca’ as part of wider stadium project
FC Barcelona has announced the next step in its ‘Espai Barça’ stadium development project, unveiling ‘Mobile Barca’.The La Liga club has partnered with a...
Premier League and EFL could be at loggerheads over data revenue...
The Premier League and English Football League (EFL) are set to have a dispute over data rights according to UK media speculation.Whilst this is,...
Uber Eats delivers on new fan campaign as PDC’s official UK...
The Professional Darts Corporation (PDC) has named Uber Eats as its official food delivery partner for the remainder of the year to create new...
NFL goes to Springfield in Simpsons-themed broadcast
The NFL has announced plans to take a Monday Night Football game into the world of Simpsons in real-time for the second edition of...
FeedConstruct: the value of data at the intersection of sports and...
To the average sports fan, the stakeholders involved in the games they follow are simple - the clubs and athletes, the spectators, and perhaps...
PWHL adds Prime Video to 2024/25 media partners list
Amazon Prime Video has further extended its sports portfolio with the addition of the Professional Women’s Hockey League (PWHL) in Canada.The online streaming service...
Better Collective feels the impact of pre-Brazil betting launch slowdown
Better Collective has encountered a financial slowdown for the first time in its history, its CEO informed investors ahead of its latest earnings call.Publishing...