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Fan Engagement
Irish Betting Bill continues to concern country’s horse racing sector
BREAKING
Europe
Time to read: 2 min
Irish Betting Bill continues to concern country’s horse racing sector
January 26, 2024
Sportradar
BREAKING
Data
Time to read: 3 min
Sportradar restructures business divisions in line with strategic plans
January 25, 2024
Oddschecker rebrands to Fair Play Sports Media
BREAKING
Europe
Time to read: 4 min
Oddschecker rebrands to FairPlay Sports Media to reflect cross-sector vision
January 25, 2024
DAZN continues building up French profile with PFL rights
BREAKING
Europe
Time to read: 3 min
DAZN continues building up French profile with PFL rights
January 22, 2024
Ascot
BREAKING
Europe
Time to read: 3 min
Ascot Racecourse and UK Tote Group renewal pool betting partnership
January 19, 2024
Rugby ball branded with Guinness Six Nations
BREAKING
Fan Engagement
Time to read: 3 min
TikTok agrees new partnership with Six Nations Rugby with a focus on “online safety”
January 18, 2024
BREAKING
Behind the Badge
Time to read: 1 min
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
January 18, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: 2 min
New LA Clippers arena to host 2026 NBA All-Star Weekend
January 17, 2024
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
BREAKING
Europe
Time to read: 3 min
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
January 16, 2024
Rugby posts
BREAKING
Fan Engagement
Time to read: 3 min
Rugby League Commercial & IMG announce new Super League Game
January 16, 2024
UEFA Euro 2024
BREAKING
Europe
Time to read: 3 min
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
January 15, 2024
Holding No Malaria FC shirt
BREAKING
Africa
Time to read: 3 min
RBM Partnership announces plans to engage with stakeholders at AFCON
January 12, 2024
Spurs and Bayern to host NFL teams for 2024 international games
BREAKING
Europe
Time to read: 3 min
Spurs and Bayern to host NFL teams for 2024 international games
January 12, 2024
Sofascore
BREAKING
Europe
Time to read: 2 min
Oddschecker and Low6 continue cooperation with WhoScored.com deal
January 11, 2024
‘New generation is gravitating to the game’: the upward trend in women’s football
BREAKING
Fan Engagement
Time to read: 5 min
‘New generation is gravitating to the game’: the upward trend in women’s football
January 10, 2024
Feyenoord badge
BREAKING
Europe
Time to read: 2 min
Feyenoord partners with Endeavor Streaming to create ‘Feyenoord ONE’
January 10, 2024
Women playing ice hockey
BREAKING
Fan Engagement
Time to read: 2 min
PWHL announces record attendance amid recent sponsorship deals 
January 9, 2024
Credit: Paddy Power
BREAKING
Europe
Time to read: 3 min
Paddy Power’s Big 180 campaign hits £914k after most-watched final
January 4, 2024
Kansas City Royals
BREAKING
Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: 2 min
Indiana Pacers revolutionise sponsorships with Fishers-based Spokenote
January 4, 2024
BREAKING
Fan Engagement
Time to read: 2 min
PWHL enters 2024 season with range of regional rights deals
January 4, 2024
Brazil Betting Bill paving way for sports sponsorship activations
BREAKING
Fan Engagement
Time to read: 3 min
Brazil sports betting set for 2024 after President Lula signs off
January 3, 2024
BREAKING
Europe
Time to read: 3 min
Nye Expekt: Navigating the tricky path of sports sponsorship regulation
December 29, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026