Saudi Pro League extends Stats Perform deal to include AI integration
The Saudi Pro League has expanded its agreement with Stats Perform to ensure every top-flight Saudi football club and the league’s own media and...
Formula E partners with ITV in return to UK free TV
Formula E has returned to free-to-air television in the UK via a deal with ITV, one of the country’s oldest terrestrial broadcasters.The electronic motorsports...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
Bookmaker Paddy Power will return with the The Big 180 initiative for this year’s 2024/25 World Darts Championship in partnership with Prostate Cancer UK. The...
Barcelona announces ‘Mobile Barca’ as part of wider stadium project
FC Barcelona has announced the next step in its ‘Espai Barça’ stadium development project, unveiling ‘Mobile Barca’.The La Liga club has partnered with a...
Premier League and EFL could be at loggerheads over data revenue...
The Premier League and English Football League (EFL) are set to have a dispute over data rights according to UK media speculation.Whilst this is,...
Uber Eats delivers on new fan campaign as PDC’s official UK...
The Professional Darts Corporation (PDC) has named Uber Eats as its official food delivery partner for the remainder of the year to create new...