Newcastle Utd and InPost partnership extension focuses on e-commerce
Newcastle United has extended its partnership with parcel delivery service InPost following a successful first 12 months. The extended partnership will now see both parties...
Genius Sports to create Madden-esque experience for NFL clash with NBC...
Video game elements are becoming increasingly incorporated into modern sports broadcasting as a means of boosting fan engagement and retaining audiences.As such, a collaboration...
IMG to continue building social media strategies for NHL
The National Hockey League (NHL) has continued its partnership with IMG for the latter to extend its oversight of the league’s international social media...
Saudi Pro League extends Stats Perform deal to include AI integration
The Saudi Pro League has expanded its agreement with Stats Perform to ensure every top-flight Saudi football club and the league’s own media and...
Formula E partners with ITV in return to UK free TV
Formula E has returned to free-to-air television in the UK via a deal with ITV, one of the country’s oldest terrestrial broadcasters.The electronic motorsports...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
Paddy Power continues The Big 180 initiative with Prostate Cancer UK
Bookmaker Paddy Power will return with the The Big 180 initiative for this year’s 2024/25 World Darts Championship in partnership with Prostate Cancer UK. The...