FIFA finds hospitality partner for expanded 2025 Club World Cup
FIFA is continuing to make commercial preparations for this year’s edition of the Club World Cup, the first to take place under a new,...
Steven Salz, Rivlary: esports has been rightsizing not downsizing
Esports experienced a monumental boom in 2020 as, with the pandemic restrictions limiting people’s options, sporting viewership and engagement went through the roof.The industry...
EFL to trial referee VAR announcements in Carabao Cup semi-finals
English football referees will announce video assistant referee (VAR) decisions over stadium public tannoy systems during this season’s EFL Cup seni-finals.This falls within the...
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...
Sky cements new golf deal with TGL
Sky has announced a two-year broadcasting deal with the TGL presented by SoFi, the new team golf league founded by Tiger Woods and Rory...
Crypto.com enters sports trading for the first time
Global cryptocurrency exchange Crypto.com is now heading into the world of sports trading with the launch of its first ever sports event trading product. Initially...
iGaming Daily: has Paddy Power hit the perfect 180 with its...
Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...
Darts star and gaming fanatic Luke Littler partners with Xbox
Professional darts player Luke Littler has signed a sponsorship deal with gaming brand Xbox ahead of the return of the World Darts Championship (WDC)...
Manchester City fans able to design 2026/27 third kit using Puma...
Manchester City fans will be able to design the club’s official third kit for the 2026/27 season due to a new innovative AI platform...
ARC working on ‘getting racing as a betting product right’
Horse racing’s relationship with betting is hardly unfamiliar territory to those involved in either industry, but it has faced increasing pressure over recent years.Until...