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Fan Engagement
A large group of cyclists on the road.
BREAKING
Cycling
Time to read: 3 min
Unibet launches 'Follow Your Heart' with Tour de Tietema
February 14, 2024
credit: Shutterstock
BREAKING
Basketball
Time to read: 3 min
SoFi and Jayson Tatum partner for $1m financial literacy initiative
February 14, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
February 14, 2024
Saudi
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Asia
Time to read: 2 min
PepsiCo’s SPL deal showcases commercial growth of Saudi football
February 14, 2024
credit: Shutterstock
01:41
BREAKING
Fan Engagement
Time to read: 3 min
Van Dijk and Jill Scott join Heineken’s “Cheers To The Real Hardcore Fans” campaign 
February 13, 2024
Boxer defending himself on the ropes.
BREAKING
Boxing
Time to read: 3 min
Checkd Dev launches “one-stop-shop” Boxing News app
February 13, 2024
PFL lands shot in LatAm media with Torneos renewal
BREAKING
Europe
Time to read: 3 min
PFL lands shot in LatAm media with Torneos renewal
February 13, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 3 min
PSG Chairman confirms club’s wish to leave Parc des Princes
February 12, 2024
A football at a player's feet from the player's perspective.
BREAKING
Fan Engagement
Time to read: 2 min
Manchester United plans to explore AR via player cameras
February 12, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 3 min
Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
February 12, 2024
Betano builds up global sports profile with CONMEBOL deal
BREAKING
Europe
Time to read: 2 min
Betano builds up global sports profile with CONMEBOL deal
February 9, 2024
credit: Hanover Sport
BREAKING
Europe
Time to read: 3 min
Hanover Sport enlists roster of industry veterans to unlock new sporting strategies
February 9, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 4 min
Atlético Mineiro CCO on why Brazil betting is a “watershed moment” for football
February 9, 2024
credit: England Golf
01:03:13
BREAKING
Fan Engagement
Time to read: 6 min
Why England Golf is ensuring opportunities for young people to support the sport's next generation
February 6, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 2 min
Caesars prepares for Super Bowl LVIII with range of new betting props
February 2, 2024
Sports giant Endeavor combines IMG Arena and OpenBet assets
BREAKING
Europe
Time to read: 3 min
Sports giant Endeavor combines IMG Arena and OpenBet assets
February 2, 2024
DraftKings
BREAKING
Basketball
Time to read: 2 min
DraftKings adds LeBron James to sports partnership roster
February 1, 2024
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports
BREAKING
Fan Engagement
Time to read: 6 min
Thomas Carvalhaes, Vai de Bob: Brazil and LatAm lead the way in sponsorship innovation
February 1, 2024
Person holding a phone with the Fanatics logo in front of the company's website.
BREAKING
Fan Engagement
Time to read: 3 min
Fanatics drives international growth with three new appointments
January 31, 2024
credit: Shutterstock
BREAKING
Fan Engagement
Time to read: 5 min
NFL 2023 sponsorship revenue soars 15% to $2.35bn
January 31, 2024
FairPlay conducts first M&A under new identity just one week after rebrand
BREAKING
Basketball
Time to read: 3 min
FairPlay conducts first M&A under new identity just one week after rebrand
January 30, 2024
Stuart Simms: Tech-led strategy behind Oddschecker’s Fair Play Sports transition
BREAKING
Europe
Time to read: 9 min
Stuart Simms: Tech-led strategy behind Oddschecker’s FairPlay transition
January 29, 2024
San Francisco 49ers
BREAKING
Fan Engagement
Time to read: 3 min
San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl clash
January 29, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026