Why FIFA is betting on TikTok for its biggest World Cup...
The agreement gives TikTok a central role in the digital distribution of World Cup content at a time when the platform’s long-term access to...
Why Bare Knuckle Boxing is the fastest-growing combat sport
The UFC was underestimated for years before exploding into the mainstream, and bare knuckle boxing (BKB) is now following that same underdog trajectory, with...
Q&A: James Flude on MatchWornShirt and the future of collectibles
James Flude discusses how MatchWornShirt is turning matchday moments into global collectibles and why a new generation of fans is engaging with memorabilia like...
Insider Sport’s 2025 editorial reflections
In this end-of-year reflections piece, Insider Sport’s editorial team looks back at the themes that shaped sports business over the past 12 monthsBy the...
From golden Lionesses to global streams: Sport’s defining year
PHA Group's Dan Funston walks through some of the biggest sports stories of 2025, reflecting on the rise of women's sports and how the...
Frank Warren brings Queensberry boxing flair to horse racing
Queensberry plans to bring its blockbuster boxing know-how to horseracing as it teams up with The Jockey ClubQueensberry Promotions has partnered with The Jockey...
NFL locks in Munich return with regular season games in 2026...
The NFL has confirmed it will stage regular season games in Munich in 2026 and 2028, deepening its long-term commitment to Germany as its...
The NBA’s growth in Europe and the Middle East: The future...
The NBA's David Brody explores how a new generation of European stars, record fan engagement and culture-shaping partnerships are turning Europe and the Middle...
Place your bets: World Cup 2026 fans ready to bet despite...
The FIFA World Cup 2026 will be the biggest edition to date, and its scale raises some points for operators to think about.A Spotlight...
Q&A: Why stadium culture fuels Rhode Island FC’s USL rise
Brett Johnson breaks down Rhode Island FC’s role in the USL’s Division One plans and why fan culture, stadium investment and player development are...