Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal...
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The World Cup betting gold rush comes with a warning
As operators prepare for the 2026 FIFA World Cup in Canada, executives across the betting industry warned that soaring acquisition costs and retention pressures...
New York and New Jersey subpoena FIFA over World Cup ticketing
US regulators have launched a formal investigation into FIFA’s World Cup ticketing practices amid mounting criticism over soaring prices, dynamic pricing models and concerns...
US becomes key to World Rugby’s biggest growth push
World Rugby has published a strategy aimed at improving the sport over the coming years. World Rugby has put the US at the centre of...
Enhanced Games touts $32m sponsorship haul after controversial debut
Days after the inaugural Enhanced Games concluded in Las Vegas, organisers are attempting to shift the conversation from anti-doping controversy and mixed sporting results...
Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Partnership playbook: American Airlines, Betano, Mastercard, Visa and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Everton hit by Entain campaign on offshore betting deals
Entain has urged six Premier League clubs to drop unlicensed betting sponsors, escalating pressure on football’s links to offshore gambling operators.Entain has written to...
UK government moves to outlaw ticket touting with double legislation
Two new bills introduced in the King's Speech 2026 threaten criminal sanctions and heavy fines for ticket touting, with EURO 2028 and the Women's...
Q&A: Mark Wrigley on F1’s betting push
Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...