Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Unlicensed gambling sponsors face UK sports ban from 2027

DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangementsThe UK’s Department for Culture, Media...

Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning

Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...

Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

La Liga says FIFA VPN deal sends ‘disastrous message’

La Liga has taken its war on VPNs to the 2026 FIFA World Cup, writing a strongly worded letter to FIFA. La Liga and LFP...

Sports betting ads compared to cigarette marketing in Brazil

Brazilian lawmakers are considering tighter restrictions on sports betting advertising amid concerns over gambling addiction and consumer harm.A public hearing hosted by Brazil's Sports...

The FBI investigates AFA’s commercial dealings in the US

Whilst the Argentine football team continues to progress in the 2026 FIFA World Cup, the country’s national football league, AFA, has been placed under...

How bp built Audi’s 2026 F1 fuel from the ground up

The FIA's sustainable fuel mandate forced bp to start over on Audi's power unit. Luc Jolly and Gabriel Bortoleto on what that took –...

Partnership Playbook: World Cup, F1 and Chelsea

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Former UFC fighter called out for illegal gambling sponsorship

A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...