Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

The FBI investigates AFA’s commercial dealings in the US

Whilst the Argentine football team continues to progress in the 2026 FIFA World Cup, the country’s national football league, AFA, has been placed under...

How bp built Audi’s 2026 F1 fuel from the ground up

The FIA's sustainable fuel mandate forced bp to start over on Audi's power unit. Luc Jolly and Gabriel Bortoleto on what that took –...

Partnership Playbook: World Cup, F1 and Chelsea

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Former UFC fighter called out for illegal gambling sponsorship

A lack of due diligence paired with the ease of securing modern brand deals is leaving athletes vulnerable to backlash from fans and regulators.Former...

England fan tickets relisted at up to £26k as FIFA profits

ESTC members' Azteca allocation for Monday's Mexico last-16 is being resold on FIFA's own portal at up to 57 times face value – with...

Lisa Nandy told to ‘toughen up’ after quitting X

David Frost tells Lisa Nandy that public figures should use all available channels to communicateLisa Nandy, who leads the Department for Culture, Media and...

Sideline Moves: Maresca takes the City reins as LFP Media lands...

Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest executive...

Tottenham add Betano after Aston Villa sponsorship ends

Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...

Partnership Playbook: West Ham, NWSL, DAZN and Qatar

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Entain’s Gojic: Fixing detection starts with the customer

Entain CEE's Chief Sportsbook Officer Ivan Gojic on why market data alone no longer catches spot-fixing, the limits of AI, and cross-operator data sharingOperators...