Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Topgolf launches first World Series of Golf qualifiers

Poker-style tournament runs across 30 Topgolf venues in 11 states this September, leading up to a Scottsdale final and a $250,000 World Series of...

UEFA fights FIFA’s $20bn plan to sell World Cup stakes

FIFA wants $4.2bn from investors led by Josh Kushner’s Thrive Eternal. UEFA says the game is not FIFA’s to sell, and European nations discuss...

The London Lions’ global plan prioritises European competition, grassroots and governance

After a historic 2025/26 season, Lenz Balan, London Lions Club President, spoke exclusively to Insider Sport on the next growth phase of the basketball...

Partnership Playbook: Betano’s pivot, SoFi’s athlete push

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

ITV secures exclusive UK rights to 2027 Rugby World Cup

ITV has beaten BBC interest to exclusive free-to-air rights to the 2027 men's Rugby World Cup in Australia, adding all 52 matches of the...

Wout van Aert launches own mobile network, and it belongs to...

The Visma–Lease a Bike rider's WVA Mobile sells two plans on Telenet's network, with premium subscribers promised behind-the-scenes content and ridesWout van Aert launched...

Turning World Cup audiences into lasting fan relationships

The recent 2026 FIFA World Cup is likely to have attracted the competition’s largest-ever global audience after Spain defeated Argentina 1-0 in the final...

Breaking down the biggest World Cup in history

Record ticket prices, a controversy-shadowed final and FIFA's biggest financial windfall to date, Insider Sport breaks down the business behind the 2026 FIFA World...

Bank of America extends Panthers naming rights as stadium renovation cost...

Tepper Sports & Entertainment has added $500m to its Bank of America Stadium project, raising its own contribution from $150m to $650mBank of America...

Ryder Cup hires Stripe to caddie for its payments

Cashless sports events are allowing fintechs like Stripe to make their way onto sports' biggest stages.Ryder Cup Europe and the PGA of America have...