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Partnership Playbook
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Latest News
Time to read: 7 min
Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
London, UK. April 2, 2025. The O2 Arena in London features its iconic dome and yellow masts, a red UFC sign in the foreground, modern buildings, and a cloudy sky above.
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Integrity
Time to read: 3 min
Former UFC fighter called out for illegal gambling sponsorship
July 7, 2026
US Homeland Security Chief celebrates Iran's World Cup exit FIFA
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Commercial
Time to read: 3 min
England fan tickets relisted at up to £26k as FIFA profits
July 3, 2026
X logo and silhouette of Elon Musk.
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Latest News
Time to read: 5 min
Lisa Nandy told to 'toughen up' after quitting X
July 3, 2026
Sideline Moves: Kroenke acquires Angels
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Commercial
Time to read: 4 min
Sideline Moves: Maresca takes the City reins as LFP Media lands Bramly
July 3, 2026
Tottenham Hotspur badge.
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Football
Time to read: 4 min
Tottenham add Betano after Aston Villa sponsorship ends
July 2, 2026
Partnership Playbook
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Latest News
Time to read: 6 min
Partnership Playbook: West Ham, NWSL, DAZN and Qatar
July 1, 2026
Ivan Gojic, Entain CCE
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Commercial
Time to read: 5 min
Entain's Gojic: Fixing detection starts with the customer
June 30, 2026
Sideline Moves: Kroenke acquires Angels
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Commercial
Time to read: 3 min
Sideline Moves: Kang seals Lyon deal as Rolapp takes the commissioner's title
June 26, 2026
Wimbledon court.
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Broadcasting
Time to read: 4 min
BBC plans fresh Wimbledon approach after criticism
June 25, 2026
UK sports streaming free-to-air protected status
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Broadcasting
Time to read: 4 min
UK to protect sports streaming rights from paywalls
June 25, 2026
2026 World Cup: FIFA suspend Balogun red card
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Commercial
Time to read: 5 min
World Cup hydration breaks are the one essential FIFA rule this summer
June 24, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features
Time to read: 6 min
Partnership Playbook: Bundesliga, Monzo, Polymarket and more
June 24, 2026
Harry Maguire of England after the Russia 2018 World Cup play-off for third place football match between Belgium and England.
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Advertisement
Time to read: 5 min
Harry Maguire linked to allegedly misleading Kingshot ads
June 23, 2026
Wimbledon and IBM partner on AI tools for fans
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AI
Time to read: 5 min
IBM and Wimbledon add AI 'Key Moments' tool for 2026
June 23, 2026
UEFA opposes FIFA
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Commercial
Time to read: 3 min
UEFA's EURO 2028 no hydration break rule the latest response to FIFA
June 22, 2026
Top 10 most ridiculous 'official partner' titles in sport
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Advertisement
Time to read: 5 min
The 10 most ridiculous 'official partner' titles in sports
June 19, 2026
World Cup pricing out the young fans
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Football
Time to read: 4 min
World Cup ticket costs push fans home or toward fraud
June 19, 2026
OSTRAVA, CZECHIA, JUNE 27, 2023: Female Athletes Compete in 100m Hurdles Race at Track and Field Contest for Worlds in Budapest and Games in Paris. World Athletics
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Integrity
Time to read: 4 min
World Athletics CARES project backs athlete mothers
June 18, 2026
SBC Tbilisi to explore sports rights, sponsorship and media
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Latest News
Time to read: 4 min
SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media
June 18, 2026
Formula 1 sets out net zero plans by 2030.
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Commercial
Time to read: 3 min
Formula 1 'on track' to meet net zero 2030 target
June 18, 2026
ICC Women's T20 breaks viewership records
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Broadcasting
Time to read: 3 min
Women's T20 World Cup 2026 sets opening-weekend record for cricket
June 17, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features
Time to read: 5 min
Partnership Playbook: Bale, beIN, Man Utd and more
June 17, 2026
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026