Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Partnership playbook: American Airlines, Betano, Mastercard, Visa and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Everton hit by Entain campaign on offshore betting deals
Entain has urged six Premier League clubs to drop unlicensed betting sponsors, escalating pressure on football’s links to offshore gambling operators.Entain has written to...
UK government moves to outlaw ticket touting with double legislation
Two new bills introduced in the King's Speech 2026 threaten criminal sanctions and heavy fines for ticket touting, with EURO 2028 and the Women's...
Q&A: Mark Wrigley on F1’s betting push
Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...
Partnership Playbook: Google, AWS, Accenture, BT and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Kansas City bets on affordability to make its World Cup mark
As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...
Formula 1 posts record Q1 revenue but Q2 cloud looms large
Formula 1 hit a record $617m in Q1 2026 revenue, up 53% year-on-year, but cancelled Middle East races and new regulations cast a shadow...
Bruin Capital backs Matchroom as sports investors chase global media IP
Bruin Capital has acquired a minority stake in Matchroom Holdings, backing the Barry and Eddie Hearn-led business as investor appetite grows for scalable sports...
Crypto sponsor Zondacrypto faces sporting fallout after Tour de Suisse exit
Tour de Suisse has terminated its sponsorship agreement with cryptocurrency exchange Zondacrypto following reports of operational and financial difficultiesYou would be forgiven for not...