Virgin Bet gains Ayr Gold Cup Festival naming rights
Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival,...
Fonbet enters Belarusian market with FC BATE
Belarusian football team FC BATE has inked a sponsorship agreement with sports betting operator Fonbet.Through the long-term partnership, Fonbet’s branding will be displayed at...
Caesars Entertainment to secure $138 million Superdome naming rights
Caesars Entertainment is set to acquire the naming rights to the Superdome stadium after Louisiana state officials gave the 20-year, $138 million deal the...
AC Milan expands African presence with Premier Bet
AC Milan has designated iGaming brand Premier Bet as the Serie A club’s official betting partner in Africa.Touted as a ‘new and exciting partnership’...
Eintracht Frankfurt forms Betway Group sponsorship pact
Eintracht Frankfurt FC has inked a three-year deal with the Betway Group which will see the firm become the Bundesliga club’s official betting partner.The...
FC Vaduz extends Casino Admiral main sponsorship
Swiss second-tier football club FC Vaduz has extended its partnership with Casino Admiral until the summer of 2022.Under the terms of the renewed agreement,...
Tokyo 2020 opening ceremony ratings dip to 33-year low on NBC
NBC’s coverage of the Tokyo 2020 Olympic Games opening ceremony dipped to its lowest ratings in 33 years, drawing in a total of 16.7...
Slovak Fortuna Liga and Stats Perform build on existing relationship
The Slovak Fortuna Liga has named sports tech company Stats Perform as its official data partner, building on the existing relationship between the two...
Manchester United makes sustainability pledge with Renewable Energy Group
Manchester United has reinforced its commitment to environmental sustainability through a new partnership with the Renewable Energy Group.The Premier League club and Renewable Energy...
Team GB becomes first Olympic team to launch NFT collection
Team GB has become the first Olympic team to create its own range of non-fungible tokens (NFTs) in collaboration with commerce provider Tokns, to...