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Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Rangers locked in legal dispute over SPFL Cinch title sponsorship

Rangers are at loggerheads with the Scottish Professional Football League (SPFL) over the division’s title sponsorship with used car retailer Cinch, The Scottish Sun...

Churchill Downs reveals plans for capital investments into racetrack

Churchill Downs Incorporated has announced plans for three major multi-year capital investments to transform key areas of Churchill Downs Racetrack, which aim to provide...

Southampton reveals £2.5m stadium improvement plans to elevate fan experience

Southampton FC has unveiled plans of a £2.5 million investment for improvements to the Premier League club’s St Mary’s Stadium.The ‘wide-reaching’ designs, which coincide...

Allianz upgrades FC Barcelona sponsorship

Financial services firm Allianz has expanded its sponsorship arrangement with FC Barcelona, upgrading its deal from a regional to a global partnership for the...

Betway adds VfB Stuttgart to ‘enviable’ sponsorship roster

Online bookmaker Betway has inked a three-year deal to become a premium partner of Bundesliga side VfB Stuttgart.Playing in the Mercedes-Benz Arena, the stadium...

Wolves joins forces with Evil Geniuses esports outfit

Premier League club Wolverhampton Wanderers has teamed up with North American esports outfit Evil Geniuses, which currently competes across four titles, including League of...

Borussia Dortmund retains Würenbacher as regional partner

Bundesliga giant Borussia Dortmund has extended its regional partnership with beer brand Würenbacher in China for a further two seasons.The agreement, which was facilitated...

DraftKings aligns with Sports & Social for ‘upscale’ sports bars

DraftKings has announced plans to create ‘upscale’ Sports & Social/DraftKings sports bars, beginning in the Nashville and Detroit markets, pending regulatory approvals, via a...

AC Milan signs up Celly as official mobile phone accessories partner

AC Milan has signed Italian mobile phone accessories brand Celly as the official mobile phone accessories partner of the Serie A club.The deal sees...

Deloitte: European football market revenues contract for first time in a...

The ongoing COVID-19 pandemic has seen the combined European football market contract by 13% in 2019/20 as overall revenues fell by €3.7 billion to...