McLaren Racing gear up for 2025 F1 season with Greene Tweed
McLaren Racing has agreed a mutli-year partnership with Greene Tweed to become the Formula 1 team’s official partner. Greene Tweede, a global manufacturer of high-performance...
Unilever extends UEFA partnership to Women’s EURO 2025
UEFA has extended its partnership with Unilever to expand over to women’s football, becoming an official sponsor of the UEFA Women’s EURO 2025. The consumer...
German Bundesliga renews flagship sportsbook partnership
Tipico has renewed its sponsorship deal with the top two tiers of the country’s football pyramid.The Bundesliga and 2. Bundesliga will retain Germany’s largest...
Chelsea unlocks ‘360 view’ of fanbase with Twilio partnership
Chelsea FC has partnered with cloud communication platform Twilio to engage “more deeply” with its global fanbase. As part of the agreement, Twilio will supply...
Atletico Madrid first to integrate Apple Wallet tickets to games
Atletico Madrid has expanded its ticketing capabilities, with fans of the La Liga club now able to enter the Riyadh Air Metropolitano via mobile...
WWE’s Royal Rumble sets standard for sports entertainment
WWE is off to a record-breaking start this year with Royal Rumble 2025 becoming the most successful in the company’s history. Founded in 1980 as...
AFC extends Visa partnership to cover more regions
The Asian Football Confederation (AFC) has renewed its partnership with Visa, with the new arrangement covering regions and competitions across Asia and the Middle...
Wrexham AFC eyes international matches with new Kop stand
League One club Wrexham AFC has unveiled design plans to upgrade its Kop stand at the club’s STōK Cae Ras stadium. The new stand will...
TeamGB Paralympic team receives new backing from NatWest
UK bank NatWest has extended its partnership agreement with TeamGB by becoming the official banking partner of ParalympicsGB. The Great Britain Paralympics team will receive...
Jesper Svensson, Betsson CEO: betting industry still contributes a lot to...
The old adage that ‘as one door closes another one opens’ has never been as relevant for marketers of a global sports betting sector,...