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Esports chair in front of computer
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Esports
Time to read: 2 min
ESIC welcomes Kambi and Abios as anti-corruption supporters
May 15, 2024
Jude Bellingham holding a football and a Lucozade branded bottle.
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Football
Time to read: 3 min
Jude Bellingham set to star in Lucozade TV campaign
May 15, 2024
Bike pulling a wheelie at MotoGP track.
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Horse Racing
Time to read: 2 min
MotoGP unveils record 297,000 attendance for 2024 Michelin GP
May 15, 2024
French bookies told to rein in marketing around Euros and Paris 2024
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Europe
Time to read: 3 min
Tourists to drive billions in revenue at Paris 2024
May 15, 2024
York Racecourse looks to up tech game for Dante fixture
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Europe
Time to read: 2 min
York Racecourse looks to up tech game for Dante fixture
May 15, 2024
Alpine F1 Team car from the front.
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Horse Racing
Time to read: 3 min
Alpine F1 sings praises of BFR wearables in Hytro deal
May 14, 2024
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Data
Time to read: 2 min
Atlético Madrid and Chiliz accelerate digital token partnership
May 14, 2024
credit: Shutterstock
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Features
Time to read: 5 min
Inside Optimum Nutrition & McLaren's ‘Drive to Thrive’ with McLaren F1
May 14, 2024
Emirates Stadium, Arsenal FC
BREAKING
Europe
Time to read: 4 min
Arsenal Women making a move to 60,000 seat Emirates Stadium
May 14, 2024
Old Trafford
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Football
Time to read: 2 min
Old Trafford flooded at 'Wembley of the North' meeting
May 14, 2024
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Asia
Time to read: 2 min
International Cricket Council renews Aramco sponsorship
May 13, 2024
An Olympic and British union jack flag flutter together above the starting line of a red athletics track.
BREAKING
Latest News
Time to read: 3 min
Microplus named title sponsor of UK Athletics Olympic trials
May 13, 2024
Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup.
BREAKING
Football
Time to read: 3 min
Betano continues LATAM expansion with AFA sponsorship
May 13, 2024
Brazil Betting Bill paving way for sports sponsorship activations
BREAKING
Football
Time to read: 2 min
Betfair builds up Brazil profile with CR Vasco da Gama
May 13, 2024
Meet the Winners of the 2024 SBC Awards North America
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Data
Time to read: 4 min
Meet the Winners of the 2024 SBC Awards North America
May 10, 2024
Legs of male hockey player in sports uniform and skates moving down rink in front of camera against stadium environment while going to shoot puck.
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Latest News
Time to read: 3 min
PWHL ‘welcomes’ Scotiabank as first official banking partner
May 10, 2024
Two boxing gloves punching each other.
BREAKING
Boxing
Time to read: 3 min
Boxing fans raise questions over DAZN and WBC deal
May 10, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Burnley FC inks new multi-year kit deal with Castore
May 10, 2024
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Data
Time to read: 2 min
UTR Sports enlists Sportradar to ‘elevate and expand’ tournament visibility
May 10, 2024
Alex Cochrane (19 - Hearts) brings down James Tavernier (2 - Rangers) Heart of Midlothian Vs Rangers.
BREAKING
Football
Time to read: 2 min
SPFL reportedly filling sponsor gap with William Hill 
May 9, 2024
credit: WOW HYDRATE
BREAKING
Boxing
Time to read: 2 min
Tyson Fury gears up for the ‘biggest fight of his life’ with WOW HYDRATE
May 9, 2024
credit: Chicago Bears
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Fan Engagement
Time to read: 6 min
Chicago Bears: How Caleb Williams’ ‘great integrity’ can bolster younger fanbase
May 9, 2024
UFC, owned by TKO Group Holdings
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Features & Analysis
Time to read: 4 min
Sponsors and media drive Q1 revenue for UFC and WWE parent TKO
May 9, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026