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ames Tavernier (2 - Rangers) celebrates his 2nd goal Heart of Midlothian Vs Rangers - Scottish League Cup.
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Football
Time to read: 3 min
SPFL unveils record-breaking prize money for flagship cup
May 22, 2024
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Hospitality
Time to read: 3 min
ASC selects Kate Jenkins as new Chair ahead of the Olympics
May 22, 2024
Wrexham, Wales, UK, General view of The Racecourse Ground.
00:41
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Europe
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United Airlines celebrates Wrexham AFC’s League One promotion
May 22, 2024
Better Collective anticipating summer of sport success after Q1 growth
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Europe
Time to read: 3 min
Better Collective anticipating summer of sport success after Q1 growth
May 22, 2024
Brazil sports stakeholders await executive signature of Betting Bill
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Fan Engagement
Time to read: 3 min
FairPlay takes on Brazilian betting with local Oddschecker launch
May 21, 2024
Mixed martial arts (MMA) fighter. Detail of the yellow glove with tiger pants on black background.
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Latest News
Time to read: 2 min
OKTAGON MMA ‘exemplifies’ UK growth via deal with SkyBet 
May 21, 2024
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Features
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SBC announces major industry event launch in 2025 with SBC Summit Americas
May 21, 2024
The flag of Aston Villa Football Club waving in the wind on a clear day.
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Football
Time to read: 3 min
Aston Villa selects Adidas ahead of Champions League debut
May 21, 2024
Mackenzie Arnold with ZO Skin Health's product.
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Football
Time to read: 3 min
West Ham United ‘protects’ fans with skin cancer campaign
May 20, 2024
Fury v Usyk undisputed clash gave William Hill a UK branding boost
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Boxing
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Fury v Usyk undisputed clash gave William Hill a UK branding boost
May 20, 2024
credit: Shutterstock
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Football
Time to read: 3 min
Benfica extends Betano as sleeve sponsor and betting partner 
May 17, 2024
credit: Shutterstock
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Latest News
Time to read: 3 min
Forbes: Cristiano Ronaldo highest-paid athlete for 2024 for 4th time
May 17, 2024
Argentine Football Association (AFA), VBET
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Europe
Time to read: 2 min
Women’s Premiership League Cup included in VBet’s NIFL deal
May 16, 2024
Joshua Kimmich (L), Thomas Muller (R) of Germany during the Russia 2018 World Cup Group F football match between Germany and Sweden.
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Europe
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DFB names Klarna as official partner ahead of 2024 Euros
May 16, 2024
Betsson builds up Colombia profile with Atletico Nacional deal
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Features
Time to read: 8 min
‘Football is the bridge’ - Rivalo on Colombia sports marketing keys to success
May 16, 2024
2022 UEFA Champions League Final
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Europe
Time to read: 2 min
TNT Sports confirms free coverage of Champions League final
May 16, 2024
Esports chair in front of computer
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Esports
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ESIC welcomes Kambi and Abios as anti-corruption supporters
May 15, 2024
Jude Bellingham holding a football and a Lucozade branded bottle.
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Football
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Jude Bellingham set to star in Lucozade TV campaign
May 15, 2024
Bike pulling a wheelie at MotoGP track.
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Horse Racing
Time to read: 2 min
MotoGP unveils record 297,000 attendance for 2024 Michelin GP
May 15, 2024
French bookies told to rein in marketing around Euros and Paris 2024
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Europe
Time to read: 3 min
Tourists to drive billions in revenue at Paris 2024
May 15, 2024
York Racecourse looks to up tech game for Dante fixture
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Europe
Time to read: 2 min
York Racecourse looks to up tech game for Dante fixture
May 15, 2024
Alpine F1 Team car from the front.
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Horse Racing
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Alpine F1 sings praises of BFR wearables in Hytro deal
May 14, 2024
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Data
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Atlético Madrid and Chiliz accelerate digital token partnership
May 14, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026