Goodwood Racecourse and 1/ST create international racing pathway
Goodwood Racecourse and 1/ST have partnered to create easier access for horses to race in both North America and the UK. Under the agreement, horses...
Manchester United highlights economic benefits in stadium bid
Manchester United has announced it will decide on whether to build a new stadium or redevelop Old Trafford before the summer, as it continues...
Miami HEAT elevates fan experiences with Hard Rock Bet deal
NBA franchise the Miami HEAT has named Hard Rock Bet as its official sportsbook partner.As part of the agreement, several co-marketing initiatives will be...
Brentford FC bolsters cybersecurity with Acronis partnership
Brentford Football Club has entered into a new partnership with Acronis to become the Premier League club’s official cybersecurity partner. Acronis, a Switzerland-based cybersecurity and...
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
The Arena Racing Company (ARC) has rebranded its flagship betting and content product in line with an international initiative aimed at revamping horse racing.ATR...
Bayes Esports and Oddin.gg partner to ‘deliver powerful content’
Bayes Esports and Oddin.gg have entered a strategic partnership, allowing Oddin.gg to enhance its esports betting products with Bayes Live Match Data.Through this agreement,...
Infront gains boost to Olympic partnership with archive rights
Infront has secured a lucrative contract with the International Olympic Committee (IOC) covering its archived audiovisual content.The sports marketing agency will work on the...
Manchester City Women’s scores Revolut sponsorship deal
The Manchester City Women’s football team has confirmed UK digital bank Revolut as its new global partner in a bid to elevate both parties’...
Sportsbet.io looks to ‘connect with snooker fans around the globe’
The World Snooker Tour (WST) has stepped up its engagement with the betting sector in yet another deal showcasing sports’ closeness to both gaming...
Stake intensifies LatAm exposure with Peruvian football deal
FCB Melgar, one of Peru’s oldest football clubs, has named online betting brand Stake as its official sponsor for the 2025 season. As part of...