York Racecourse will utilise Spotlight Sports Group’s (SSG) Smart View racecards at the Dante fixture on Thursday 16 May.
The racecards have been developed by the Racing Post, SSG’s horse racing media and technology supplier. The cards were tested at the Cheltenham Festival and rolled out at Ireland’s Naas racecourse.
Smart view will be utilised at each day of the York early season meeting, building on the product’s delivery across the UK retail betting sector. The cards will also be made accessible via mobile through a QR code.
Spotlight Sports Group’s Retail Director, Alan Pepperell, said: “Following a strong Cheltenham Festival, Smart View has gone on to offer big-priced winners at recent festivals.
“We are delighted to partner with York racecourse for their early season highlight and hope that Smart View can continue to provide racegoers with positive returns.”
Spotlight’s product has already gone live across 1,000 UK and Irish betting retail outlets. The company states that it has further enhancements planned, including the addition of international racing.
The product launch maintains SSG’s standing as a leading media, technology and content stakeholder in the British racing sector. The company has been pursuing new endeavours such as Content Hubs, with one developed prior to Cheltenham earlier this year.
Racing is not the group’s only area of focus, however. Content Hubs have been developed for football tournaments, whilst the Racing Post produces programmes covering sports like football and golf, which have secured betting sponsors like AK Bets.
