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Red race car close up front view on a track leading the pack with motion.
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Horse Racing
Time to read: 3 min
F1 Academy partners with American Express to ‘elevate’ women
April 29, 2024
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Fan Engagement
Time to read: 2 min
Manchester City launches second limited edition shirt with OKX
April 29, 2024
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Latest News
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Conor McGregor becomes co-owner of BKFC 
April 29, 2024
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Football
Time to read: 2 min
Jack Grealish ‘buzzing’ to be Pepsi’s latest football ambassador
April 29, 2024
Liverpool Football Club on the Jersey.
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Asia
Time to read: 3 min
Liverpool establishes South Korea connection with merchandise deal
April 26, 2024
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Africa
Time to read: 3 min
FIFA signs long-term energy deal with Saudi oil group Aramco
April 26, 2024
MPs argue Premier League plans ‘will not significantly reduce’ betting ad volume
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Comment
Time to read: 5 min
UK Lords: Gambling White Paper does not do enough on sports sponsorship
April 26, 2024
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Hospitality
Time to read: 3 min
Sadiq Khan pledges to bring major sporting events to London if re-elected
April 26, 2024
Old Trafford from above, home of Manchester United.
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Football
Time to read: 3 min
Manchester United focuses on memories for Cadbury anniversary
April 26, 2024
Horse racing in front of William Hill advertisement.
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Europe
Time to read: 2 min
William Hill adds Qipco Guineas Festival to racing roster
April 26, 2024
Tiger Woods hitting golf ball
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Golf
Time to read: 3 min
Report: Tiger Woods to receive $100m loyalty reward from PGA Tour
April 25, 2024
Fans singing at football game. FA Cup
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Comment
Time to read: 5 min
‘This will protect the pyramid overall’ - Football Governance Bill passes second reading
April 25, 2024
credit: Two Circles/Juventus
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Football
Time to read: 2 min
Juventus to significantly enhance commercial opportunities with Two Circles
April 25, 2024
Man running round track.
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Horse Racing
Time to read: 3 min
Michael Johnson’s track league partners with industry leaders
April 24, 2024
MLB extends Sportradar sportstech and data deal to 2032
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Latest News
Time to read: 2 min
MLB takes sustainability to ‘new heights’ with WM partnership
April 24, 2024
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Fan Engagement
Time to read: 2 min
Manchester City dives deeper into Web3 with Quidd partnership
April 24, 2024
Serie A flag in wind.
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Football
Time to read: 2 min
Serie A selects Minute Media for NA expansion
April 24, 2024
credit: Shutterstock/Victor Velter
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Latest News
Time to read: 2 min
Grigor Dimitrov to help Payhawk “elevate tech scene” as global ambassador
April 24, 2024
Carys Dallinger of the Australian Wallaroos kicks a conversion during the Rugby Women's International match between Australia and Fiji.
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Latest News
Time to read: 3 min
Rugby Australia partners with Cadbury to grow women’s Rugby
April 23, 2024
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Fan Engagement
Time to read: 3 min
IOC and Intel to ‘reshape’ world of sports with AI tech
April 23, 2024
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Basketball
Time to read: 2 min
EuroLeague season breaks all-time attendance record
April 22, 2024
Australia celebrates a goal during the International Friendly Match between Australia and Canada at Allianz Stadium.
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Asia
Time to read: 2 min
Football Australia seeks government support amid AFC plans
April 22, 2024
Aston Villa
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Europe
Time to read: 3 min
Aston Villa confirms two-year Betano shirt sponsorship
April 22, 2024
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Featured Articles
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026