Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

West Ham Utd and QuickBooks launch campaign to support small businesses

West Ham United and its official accounting software partner QuickBooks have joined forces to launch a new campaign focused on supporting small businesses across...

SBC unveils iGamingExpert.com – its new brand for iGaming coverage

SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the...

PFL partners with Cloudbet in MMA’s latest crypto betting deal

The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...

RL Commercial and IMG re-launch improved ‘Our League’ app

Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able...

Welsh teams could head to Europe under FAW’s League Cup revamp...

The Football Association of Wales (FAW) is proposing a major shapeup of the country’s football league structure which could see more teams compete in...

SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM

Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine.The cover...

Jets, Browns and Jaguars to play in NFL London fixtures this...

The National Football League (NFL) has confirmed that the New York Jets, Cleveland Browns and Jacksonville Jaguars will play in London this year.Tottenham Hotspur's...

PSG ‘shapes future of digital engagement’ with Bipanda deal

Paris Saint-Germain (PSG) has named Bitpanda as its new premium partner and official crypto trading partner.Under the multi-year agreement, Bitpanda's branding will be showcased...

AS Monaco Basket joins forces with zondacrypto for Euroleague

Basketball team AS Monaco Basket has announced European crypto exchange zondacrypto as its main partner for the Euroleague competition.Under the agreement, zondacrypto’s logo will...

OlyBet adds Stade Toulousain to France sports sponsorship strategy

French Top 14 rugby union club Stade Toulousain has partnered with OlyBet in a multi-channel arrangement.OlyBet, which is headquartered in Estonia but active across...