Commercial

News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Steven Salz, Rivlary: esports has been rightsizing not downsizing

Esports experienced a monumental boom in 2020 as, with the pandemic restrictions limiting people’s options, sporting viewership and engagement went through the roof.The industry...

EFL to trial referee VAR announcements in Carabao Cup semi-finals

English football referees will announce video assistant referee (VAR) decisions over stadium public tannoy systems during this season’s EFL Cup seni-finals.This falls within the...

Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough

Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...

Sky cements new golf deal with TGL

Sky has announced a two-year broadcasting deal with the TGL presented by SoFi, the new team golf league founded by Tiger Woods and Rory...

New directions for boxing and seizing Olympic opportunities – Insider Sport’s...

The global sports ecosystem has a huge range of stakeholders involved from the athletes participating on tracks, pitches, fields and boxing rings, to the...

Crypto.com enters sports trading for the first time

Global cryptocurrency exchange Crypto.com is now heading into the world of sports trading with the launch of its first ever sports event trading product. Initially...

iGaming Daily: has Paddy Power hit the perfect 180 with its...

Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...

Formula 1 and Crypto.com extend partnership until 2030

Formula 1 and Crypto.com will extend its partnership until 2030 and look to create further fan opportunities over the next six years. The two brands...

Manchester United opens new academy for aspiring creators

Manchester United has launched a new initiative called “Creators’ Academy” to further boost the success it has gained by working with creators over the...

La Liga continues to lend its expertise in UK to fuel...

Spanish top-flight league La Liga has continued its partnership with Bloomsbury Football to support growth within youth football in the UK. Now in its third...