Infront gains boost to Olympic partnership with archive rights
Infront has secured a lucrative contract with the International Olympic Committee (IOC) covering its archived audiovisual content.The sports marketing agency will work on the...
Manchester City Women’s scores Revolut sponsorship deal
The Manchester City Women’s football team has confirmed UK digital bank Revolut as its new global partner in a bid to elevate both parties’...
Sportsbet.io looks to ‘connect with snooker fans around the globe’
The World Snooker Tour (WST) has stepped up its engagement with the betting sector in yet another deal showcasing sports’ closeness to both gaming...
Stake intensifies LatAm exposure with Peruvian football deal
FCB Melgar, one of Peru’s oldest football clubs, has named online betting brand Stake as its official sponsor for the 2025 season. As part of...
West Ham Utd and QuickBooks launch campaign to support small businesses
West Ham United and its official accounting software partner QuickBooks have joined forces to launch a new campaign focused on supporting small businesses across...
SBC unveils iGamingExpert.com – its new brand for iGaming coverage
SBC has shaken up its media portfolio with the launch of iGamingExpert.com as its new premier news source for international iGaming news. Replacing the...
PFL partners with Cloudbet in MMA’s latest crypto betting deal
The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...
RL Commercial and IMG re-launch improved ‘Our League’ app
Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able...
Welsh teams could head to Europe under FAW’s League Cup revamp...
The Football Association of Wales (FAW) is proposing a major shapeup of the country’s football league structure which could see more teams compete in...
SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine.The cover...