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credit: TNS
BREAKING
Fan Engagement
Time to read: 2 min
TNS signs Beer Trading & Kompass Wines as latest sponsor
April 9, 2024
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
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Europe
Time to read: 3 min
Man City, EFL, Rangers and Celtic work with Kellogg’s in youth football plans
April 9, 2024
Parked cars outside St Andrews Trillion Trophy Stadium in Birmingham, England.
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Football
Time to read: 4 min
Knighthead unveil ‘world-class’ stadium plans for Birmingham City
April 9, 2024
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Cricket
Time to read: 2 min
Meta to curate fan activations on Instagram for 2024 IPL season
April 8, 2024
credit: TeamViewer
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Fan Engagement
Time to read: 2 min
Manchester United & Mercedes-AMG to support TeamViewer’s SheSportTech pathway
April 8, 2024
High angle view of cricket equipment on field during sunny day.
BREAKING
Cricket
Time to read: 4 min
UK govt aligns £35m cricket investment with major tournaments
April 8, 2024
Buenos Aires, Argentina - 18 of August of 2023 - Edinson Cavani celebrates his first goal for Boca Juniors against Platense in the Argentine League Cup, in La Bombonera stadium.
BREAKING
Football
Time to read: 2 min
Boca Juniors to mark 119th anniversary with Betsson branded kits
April 5, 2024
credit: AC Milan
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Fan Engagement
Time to read: 2 min
AC Milan & Off-White limited edition t-shirt to spread awareness on at-risk Kenyan children
April 5, 2024
Saudi takes next sporting steps in hosting WTA Finals
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Asia
Time to read: 4 min
Saudi takes next sporting steps in hosting WTA Finals
April 5, 2024
Barclays Women's Super League (WSL)
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Comment
Time to read: 4 min
Report: WSL nets media and sponsorship renewals to drive further growth
April 5, 2024
Liverpool F.C. flag waving with the clouds background.
BREAKING
Football
Time to read: 3 min
The Red Way: Liverpool leads Premier League in sustainability
April 5, 2024
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Fan Engagement
Time to read: 2 min
Michael ‘Venom’ Page & Bets.io enter ‘redefining’ partnership
April 5, 2024
Feyenoord badge
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Europe
Time to read: 3 min
Feyenoord unveils Rotterdam connection with new main sponsor
April 4, 2024
Kansas City skyline.
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Features
Time to read: 4 min
Kansas sports teams snubbed in new stadium vote
April 4, 2024
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BREAKING
Football
Time to read: 2 min
Fluminense inks new €7.7m shirt sponsorship deal with Superbet
April 3, 2024
Rush Street’s BetRivers hits the track with NASCAR deal
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Horse Racing
Time to read: 2 min
Rush Street’s BetRivers hits the track with NASCAR deal
April 3, 2024
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Features & Analysis
Time to read: 5 min
Brighton attributes record profits to best-ever Premier League season
April 3, 2024
Gareth Bale joins SBOTOP sports sponsorship roster
BREAKING
Europe
Time to read: 2 min
Gareth Bale joins SBOTOP sports ambassador roster
April 3, 2024
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BREAKING
Fan Engagement
Time to read: 2 min
Tennessee Titans to take fan experience to new heights with Fanatics
April 2, 2024
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Europe
Time to read: 2 min
Barclays adds to women’s sports portfolio with New York Liberty
April 2, 2024
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Features
Time to read: 3 min
Everton reports losses amid second breach of financial rules
April 2, 2024
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BREAKING
Football
Time to read: 2 min
Bay FC enlists Visa as a Founding Partner of NWSL’s newest club
April 2, 2024
Bikes racing on a track.
BREAKING
Horse Racing
Time to read: 3 min
Liberty Media to rev up MotoGP in Dorna Sports acquisition
April 2, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
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Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
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Features
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Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026