As the official worldwide AI platform partner of the Paris Olympics 2024, Intel has announced it will introduce new, innovative AI experiences to improve fan engagement.

The International Olympic Committee (IOC) has announced its collaboration with Intel to integrate AI platform technology across the Olympic and Paralympic Games. This partnership aims to enhance the Games experience in three primary areas, accessibility, broadcast and on-site operations.

Ilario Corna, Chief Information Technology Officer at the IOC, commented: “Our partnership with Intel has propelled us into a realm where emerging technologies, powered by artificial intelligence, are reshaping the world of sport for spectators, athletes, IOC staff and partners.”

Intel will leverage AI to enhance accessibility for the visually impaired. Through the creation of 3D models representing the Team USA High Performance Center in Paris and the International Paralympic Committee headquarters in Bonn, Germany, Intel aims to allow indoor and voice navigation via a smartphone application.

In terms of fan engagement, Intel plans to develop an interactive, AI-powered fan activation designed to immerse spectators in the experience of becoming an Olympic athlete. 

Partnering with Samsung, Intel’s AI Platform Experience will use AI and computer vision technologies to analyse athletic drills and match each participant’s profile to an Olympic sport.

Paris 2024 will be the first edition of the Olympics to utilise Intel Xeon processors to showcase an end-to-end 8K live streaming experience. On top of this, AI automation will enable broadcasters to bring more customised digital content to viewers faster than ever, packaging tailored highlights across multiple disciplines and distributing to fans instantly

Corna added: “Through their AI-powered solutions, Intel has enabled us to deploy AI faster than ever before. Together, in Paris 2024, our collaboration will create an Olympic experience like never before, embodying our shared commitment to building a better world through sport.”

AI will also be used by individual teams at this year’s Olympic games, for example, the Canadian Olympic Committee partnered with AI nutrition platform ZoneIn earlier this year. Insider Sport spoke to Kush Mahan, CEO and Co-Founder of ZoneIn, about how his platform enhances organisations. 

Sarah Vickers, Leader of Intel’s Olympic and Paralympic Games Office, said: “The Olympic and Paralympic Games are the world’s biggest showcase for the best athletes to push the boundaries of possibility and do things we never thought possible. 

“This summer, Intel will accelerate its mission of bringing AI Everywhere using Intel solutions at Paris 2024, showcasing the powerful potential of technology and AI to create immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024 for millions around the world.”

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