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Latest News
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Sir Chris Hoy calls on for Team GB support in new NatWest ad campaign
April 16, 2024
Betsson partners with Tornio FC in latest Italy infotainment deal
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Europe
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Betsson partners with Tornio FC in latest Italy infotainment deal
April 16, 2024
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Latest News
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RFL ‘elevates’ women’s rugby with two new social channels
April 15, 2024
UEFA Euro 2024
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Europe
Time to read: 4 min
‘If you can’t walk the walk, avoid talking the talk’ - ASA sets out Euro 2024 marketing guidelines
April 15, 2024
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Football
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EBC becomes FC Barcelona’s official FX partner to extend reach across the globe
April 15, 2024
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Football
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Ninth tier club eyes up Premier League after $4.5m bitcoin investment
April 15, 2024
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Fan Engagement
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AC Milan unveils “first ever” front row exclusive experience
April 12, 2024
Sunderland
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Football
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Sunderland announces Hummel as new kit partner for next season
April 12, 2024
BBC in Channel 4 merger talks
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Europe
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The Athletic editor Alex Kay-Jelski named Director of BBC Sport
April 12, 2024
BOXXER show.
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Boxing
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BOXXER appoints communication veteran to accelerate growth
April 12, 2024
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Horse Racing
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William Hill ‘gears up’ for Grand National with iconic 3D projection
April 11, 2024
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Esports
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The esports report - EFL inks deal with EA SPORTS FC to bolster global appeal
April 11, 2024
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Features
Time to read: 9 min
AFA: Why the 2022 World Cup was an on and off-pitch Argentine success
April 11, 2024
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Football
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Jack Grealish the face of Hellmann’s preparations for EURO 2024
April 11, 2024
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Fan Engagement
Time to read: 3 min
WrestleMania XL sets records across the board
April 10, 2024
Florida Panthers
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Europe
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Florida Panthers sign Hard Rock Bet as debut sportsbook partner
April 10, 2024
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Football
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Fulham selects IMG to support sales of ‘world-class’ experiences
April 10, 2024
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Esports
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EFL inks deal with EA SPORTS FC to bolster global appeal
April 10, 2024
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Football
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Exness strikes deal with La Liga to explore new LatAm commercial avenues
April 10, 2024
Match between Manchester United and Brentford showcasing Genius Sports' augmented highlight tech.
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Football
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Brentford continues ‘data-driven approach’ via Genius Sports
April 10, 2024
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Football
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Puma to become Southampton FC’s new kit partner for 2024/25
April 10, 2024
Brazil Betting Bill paving way for sports sponsorship activations
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Europe
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Betano sports sponsorship crusade countries with Brasileiro Série A deal
April 9, 2024
Rugby Europe Women's Sevens Grand Prix Series.
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Latest News
Time to read: 4 min
Vodafone explores concussion and menstrual cycle link in women's rugby
April 9, 2024
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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Nine Brazilian clubs warn betting ban would push teams into insolvency
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