Boca Juniors and Betsson strengthen partnership in Latin America
Argentine football club Boca Juniors has extended its partnership with Swedish sportsbook Betsson Group until the 2028 season. As part of the renewal, Betsson will...
Belgium’s betting loopholes offer a glimpse into Premier League’s future
Clubs in Belgium’s top-flight football league, the Juniper Pro League, have found ways around a new law restricting betting brands as primary sponsors.The Kansspelcommissie...
La Liga and CoinW to “revolutionise fan engagement” with Web3
La Liga has confirmed that cryptocurrency exchange CoinW has become the league’s official regional crypto exchange partner with a series of activations to follow. As...
Bundesliga lands on Roblox to boost Gen Z fan engagement
The German Football League (DFL) has confirmed that the Bundesliga will enter the Roblox virtual world across the winter campaign. Working alongside the international gaming...
Goodwood Racecourse and 1/ST create international racing pathway
Goodwood Racecourse and 1/ST have partnered to create easier access for horses to race in both North America and the UK. Under the agreement, horses...
Manchester United highlights economic benefits in stadium bid
Manchester United has announced it will decide on whether to build a new stadium or redevelop Old Trafford before the summer, as it continues...
Miami HEAT elevates fan experiences with Hard Rock Bet deal
NBA franchise the Miami HEAT has named Hard Rock Bet as its official sportsbook partner.As part of the agreement, several co-marketing initiatives will be...
Brentford FC bolsters cybersecurity with Acronis partnership
Brentford Football Club has entered into a new partnership with Acronis to become the Premier League club’s official cybersecurity partner. Acronis, a Switzerland-based cybersecurity and...
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
The Arena Racing Company (ARC) has rebranded its flagship betting and content product in line with an international initiative aimed at revamping horse racing.ATR...
Bayes Esports and Oddin.gg partner to ‘deliver powerful content’
Bayes Esports and Oddin.gg have entered a strategic partnership, allowing Oddin.gg to enhance its esports betting products with Bayes Live Match Data.Through this agreement,...