Chilean giant Colo-Colo announce Jugabet as main sponsor
Chilean football club Colo-Colo has named casino and online bookmaker Jugabet as its main sponsor under a two-season agreement.Under the agreement, JugaBet's branding will...
Bundesliga’s 1. FC Kaiserslautern conducts first EPI transaction
German top-flight football club 1. FC Kaiserslautern conducted a successful trial of the European Payments Initiative's (EPI) Wero payments system over Christmas.An integration was...
Adidas launches into Formula 1 with Mercedes-AMG deal
The Mercedes-AMG PETRONAS F1 Team has revealed a multi-year partnership with Adidas, marking the sportswear giant's debut in Formula 1.Starting from the 2025 season,...
WWE’s Royal Rumble heads to Saudi Arabia in 2026
WWE has announced the 39th Royal Rumble will take place in Riyadh, Saudi Arabia in 2026 - the first time the event will be...
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
TGL ‘builds out commercial programme’ with FanDuel agreement
TGL presented by SoFi, a golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports, has named FanDuel as its official sports betting...
UFC renews regional partnership with Russia’s Match TV
The Ultimate Fighting Championship (UFC) has renewed one of its long-standing European media arrangements, putting pen to paper with Russia’s Match TV.Match TV announced...
Darts and Paddy Power combine to raise £1m for prostate cancer
Paddy Power has announced that its BIGGER 180 initiative has exceeded the £1m mark during the Paddy Power World Darts Championship (WDC).Now in its...
PGA Tour signs Spain WBD deal while launching new media studio
The PGA Tour has kicked off 2025 with some major media developments, launching its PGA Tour Studios production studio and signing a deal with...
FIFA finds hospitality partner for expanded 2025 Club World Cup
FIFA is continuing to make commercial preparations for this year’s edition of the Club World Cup, the first to take place under a new,...