Coca-Cola ‘feels at home’ in SSC Napoli partnership

SSC Napoli has formed a partnership with Coca-Cola, as the agreement was announced by Tommaso Bianchini, Chief International Development Officer of the team.The deal...

MLS and IMG Arena ‘create a new standard’ in football data...

Major League Soccer (MLS) has formed a deal with IMG Arena, which will become its official data distribution partner after what was described as...

Luís Figo becomes brand ambassador for Digitain

Luís Figo has signed a deal to become a brand ambassador of sports betting and igaming technology platform provider, Digitain.The firm stated that the...

Sacramento Kings brings ‘exciting experiences’ with Red Hawk Casino

Red Hawk Casino has revealed a partnership with Sacramento Kings which will begin during the 2022-23 NBA season. The partnership aims to ‘merge the excitement’...

Man City partners with 8XBet in midst of betting sponsorship debate

Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.The...

QPR places CopyBet on back of shirts ahead of 2022/23 season

Queens Park Rangers football club (QPR) has announced a partnership with sportsbook platform CopyBet, starting from the 2022/23 season.The collaboration sees CopyBet become the...

OGC Nice signs VBET as three-season partner

OGC Nice has entered into a three-year partnership with VBET, enhancing its fan engagement operations whilst granting the firm a number of marketing benefits. The...

World Snooker Tour enhances ‘dedicated support’ from BetVictor

Nine events in the World Snooker Tour are being sponsored by gamblng company, BetVictor, for the 2022/23 season.Described as a ‘dedicated supporter of snooker...

City Football Group gains majority ownership of Palermo FC

City Football Group (CFG) has acquired a majority stake in Palermo FC, with Sicilian ‘life-long’ fan Dario Mirri remaining as club President and Chairman...

Ayr Gold Cup enters second lap of Virgin Bet partnership

The Ayr Gold Cup has extended relations with Virgin Bet, retaining naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs...