F1 reinforces TMG as ‘ultimate motorsport memorabilia destination’
Formula One has extended its licensing agreement with sports licensing, retail and memorabilia business, The Memento Group (TMG), until the end of the 2025...
Spurs partners South Korean-based TUMI for pre-season tour
Tottenham Hotspur has revealed suitcases and bags company TUMI as an official partner of the club’s pre-season tour to South Korea this July.The company...
Premier League reportedly to phase out front-of-shirt betting sponsors
With government judgement on UK gambling regulation apparently due soon, the Premier League has reportedly offered a compromise to Ministers.Sky News sources claim that...
Degiro boosts Spanish presence as Sevilla FC shirt sponsor
Sevilla FC has announced a partnership with Degiro, which sees the European-based online broker become the club’s new main global partner. The Degiro brand is...
Huddersfield Town forms three-year renewal of SportsBroker deal
Huddersfield Town has announced an extension of its partnership with SportsBroker, with the agreement set to continue until the end of the 2024/25 season.Under...
CONMEBOL and Betsson boost women’s football in sportsbook partnership
CONMEBOL has agreed a deal with online betting firm Betsson, which has become the exclusive sportsbook partner of CONMEBOL Copa América Femenina 2022.The women’s...
Southampton FC marks ‘brave new direction’ in NFT kit collection
Southampton FC has revealed its 22/23 home kit, in a partnership with hummel, which has been described as a ‘brave new design’.Introduced under the...
PSG extends Qatar Airways partnership to front on shirts
Paris Saint-Germain (PSG) has announced Qatar Airways as the club’s new official jersey partner in a multi-year deal which begins in the 2022/23 season.The...
Kylian Mbappé to make “global impact” as new Sorare ambassador
Kylian Mbappé has become an investor and exclusive player ambassador for Sorare - a player-owned fantasy sports game that leverages NFTs. As well as one...
Sunderland AFC partners Spreadex following Championship promotion
Sunderland AFC (SAFC) has announced Spreadex as the club’s new principal partner ahead of the 2022-23 season.The Championship team will hold the Spreadex Sports...