BMW ‘elevates on site experience’ as Kentucky Derby sponsor
The Kentucky Derby has announced BMW of North America as the first ever official luxury automotive partner of the annual horse race held in...
Sky Sports to show W Series in expansion of women’s motor...
Sky Sports has formed a multi-year broadcast partnership with the international single-seater motor racing championship for women, W Series.The streams will cover 10 races...
Viaplay to show over 1,400 matches becoming NHL home in the...
Viaplay is set to become the streaming home of the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. The collaboration...
Circa Las Vegas establishes first jersey partnership with Golden Knights
The Vegas Golden Knights have formed a multi-year jersey entitlement partnership with Circa Las Vegas for the National Hockey League (NHL) team’s jerseys worn...
FanDuel expands partnership with hometown MLB team Yankees
The New York Yankees have expanded their partnership with FanDuel Group as the latter now becomes an official sports betting partner of the Major...
Red Bulls continue to drive ‘Goals for Growth’ in extended Audi...
The New York Red Bulls have extended their multi-year partnership with Audi which sees the German automotive manufacturer continuing to be the official luxury...
Lega Pro, Eleven and DaChain form ‘biggest NFT drop in Italian...
Lega Pro and DaChain have partnered with Eleven Italy to launch a collection of Non Fungible Tokens (NFTs) to celebrate the 2021/22 Serie C...
Celtic latest to launch digital cards via Sorare
Sorare has gained another major football club, as current Scottish Premier League leaders Celtic FC become the latest team to release digital player cards...
‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
Seattle Storm has announced a partnership with Amazon Prime which becomes the official streaming service of the Women’s National Basketball Association (WNBA) side.Under the...
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO...
The National Football League (NFL) is getting its own NFLPA-licensed virtual reality (VR) simulation title in a partnership with sports technology and gaming company,...