Algorand gains World Cup exposure via FIFA partnership

FIFA and Algorand have formed a sponsorship and technical partnership, making the blockchain technology company the official blockchain platform of the global football governing...

McLaren Racing launches OKX partnership at first Miami Grand Prix

McLaren Racing has formed a multi-year partnership with cryptocurrency exchange platform OKX as a primary partner of the McLaren Formula One Team and McLaren...

PGA Tour expands augmented reality partnership with Quintar

The PGA Tour has formed a three-year agreement with Quintar to expand the Tour’s augmented reality (AR) experience on mobile devices for fans attending...

Pitch streams Cricket Ireland men’s and women’s internationals

Cricket Ireland has extended its partnership with Pitch International in announcing a five-year broadcast deal for both men’s and women’s internationals played at home...

LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment’

The Los Angeles Sparks have formed a multi-year partnership with UCLA Health, which will become the official healthcare partner of the Women’s National Basketball...

St Helens moves into 10th year of Totally Wicked partnership

St Helens R.F.C has extended its partnership with Totally Wicked, which has seen the firm hold the principal naming rights for the stadium since...

Rangers’ ‘Team Talk’ receives further funding from Kindred

Rangers FC’s charity programme, Team Talk, has received further investment from Kindred Group as the organisation continues work in the aim of improving men’s...

Prime becomes home of ONE Championship in US and Canada

ONE Championship has established an agreement which sees Prime Video live broadcast 12 of the organisation’s martial arts events every year in the US...

ESPN to exclusively stream softball and lacrosse with Athletes Unlimited

Athletes Unlimited and ESPN have formed a multi-year media rights agreement for both pro softball and lacrosse. The collaboration will see over 160 live games...

Dream Finders Homes moves to PGA Tour in marketing partnership

The PGA Tour has partnered Dream Finders Homes which names the latter as the official home builder of the PGA Tour and PGA Tour...