fuboTV supplies Canada with live Premier League matches
The Premier League is to be broadcast in the Canadian market for the next three seasons with live streaming platform fuboTV.In becoming the league’s...
Formula E continues low-carbon commitment with DHL deal
Formula E has extended its partnership with delivery service DHL in a bid to promote e-mobility, smart cities and low-carbon lifestyles.The collaboration sees the...
EHF dives into ‘first of its kind’ TikTok collaboration
The European Handball Federation (EHF) has announced a partnership for the Men’s EHF EURO 2022 with video-focused social media platform TikTok.In what has been...
Serie A seizes digital market opportunities in Socios.com deal
Serie A has agreed a partnership with cryptocurrency platform Socios.com which will become the official partner of the Italian league.Activated tonight after the Inter...
Sports’ ties with betting industry faces fan criticism in Germany
The prevalence of sports betting sponsorships, advertising arrangements and general media exposure has been questioned by a German football supporters’ ‘fan alliance’, Unsere Kurve...
Team Spirit extends Parimatch deal to cover 2022
Esports organisation Team Spirit has updated and renewed its partnership with Ukrainian sports betting operator Parimatch Tech, with content creation and sponsorship caveas.The renewal,...
AFCON embraces blockchain technology in Binance deal
The 2021 TotalEnergies Africa Cup of Nations (AFCON) has added Binance as an official sponsor of the tournaments, running from 9 January till 6...
NHLAA appoints PointsBet as official partner in Canada and US
The NHL Alumni Association (NHLAA) has signed PointsBet Canada as its sports betting partner in Canada and official partner in the US.As of yesterday,...
Verstappen reaches fans in ‘unique’ Viaplay partnership
Max Verstappen has announced a partnership with streaming platform Viaplay as the reigning Formula 1 World Drivers' Champion creates ‘exclusive’ content for viewers. The collaboration...
Venezia FC promotes Green Project Agency to main sponsor
Venezia FC has extended its partnership with Green Project Agency as the latter becomes the club’s main sponsor for the current 2021/2022 season.Based in...