Why F1’s calendar blow won’t derail its long-term plans
F1 sponsors will experience the biggest disruption from the Bahrain and Saudi cancellations. Formula 1 (F1) is unlikely to feel any long term impacts from...
Why Adidas could lose the UEFA Champions League ball
Adidas could lose its hold on UEFA’s men’s club competitions for the first time in 21 years, as a battle over match ball rights...
Carabao to launch Carabao Lager in UK after securing EFL title...
The league cup will continue to be called the Carabao Cup for another three seasons while the company will begin the rollout of its...
Partnership Playbook: Adobe, Bitpanda, Google and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
UK horseracing seeks new partners as bet365 steps back
UK horseracing faces a changing sponsorship landscape amid falling attendances and rising costs.Horseracing looks set to enter a new era of sponsorship after bet365...
Partnership playbook: Sportradar, Salesforce, Pirelli and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Inter Milan sponsor questioned after Champions League game
Betsson’s Inter Milan sponsorship has attracted regulatory scrutiny in Norway, only for the operator to deploy a compliant workaround days later in Spain. Inter Milan’s...
SailGP signs Smarkets as first official betting partner
The global sailing series has signed Smarkets as its first official sports trading partner, formalising its entry into regulated betting markets across the UK,...
Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum
Major League Soccer (MLS) has undergone a surge in fan popularity, commercial growth and global appeal in the last several years and is projecting...
Brands flock to Amazon’s UEFA Champions League coverage
Amazon’s Champions League rights are proving to be gold dust for the streaming platform and advertisers.Amazon has peeled back the curtain on the growing...