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Partnership playbook
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Football
Time to read: 6 min
Partnership playbook: Accenture, Barclays, YouTube, and more
March 18, 2026
Red Bull Ring, Spielberg, Austria. 30.June.2024; Carlos Sainz Jr of Spain and Scuderia Ferrari receives checker flag during F1 Austrian Grand Prix.
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Features & Analysis
Time to read: 4 min
Why F1’s calendar blow won’t derail its long-term plans
March 17, 2026
MILAN, ITALY - OCTOBER 1, 2024: Champions League banner during the UEFA Champions League FC INTERNAZIONALE v FK CRVENA ZVEZDA at San Siro Stadium.
BREAKING
Europe
Time to read: 4 min
Why Adidas could lose the UEFA Champions League ball
March 16, 2026
Carabao Cup football.
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Football
Time to read: 3 min
Carabao to launch Carabao Lager in UK after securing EFL title rights
March 16, 2026
Partnership playbook
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Baseball
Time to read: 6 min
Partnership Playbook: Adobe, Bitpanda, Google and more
March 11, 2026
Geryville ridden by Alain Cawley and trained by Micky Hammond jumps the last fence sponsored by bet365.
01:35
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Latest News
Time to read: 3 min
UK horseracing seeks new partners as bet365 steps back
March 6, 2026
partnership playbook
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Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
Italy, Milan, 2025 01 29: Lautaro Martinez (FC Inter) scores and celebrates the 2-0 goal at 16' during soccer game FC Inter vs AS Monaco , UCL 2024-2025, League Phase MD8 with Betsson sponsor, San Siro Stadium.
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Europe
Time to read: 3 min
Inter Milan sponsor questioned after Champions League game
March 3, 2026
New Zealand SailGP Team driven by Peter Burling in close racing action ahead of Emirates Great Britain SailGP Team driven by Giles Scott, France SailGP Team driven by Quentin Delapierre and Germany SailGP Team driven by Erik Heil on Race Day 2 of the Apex Group Bermuda Sail Grand Prix in Bermuda. Sunday 5th May 2024. Photo: Bob Martin for SailGP. Handout image supplied by SailGP
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Interviews
Time to read: 9 min
SailGP signs Smarkets as first official betting partner
March 2, 2026
BREAKING
Broadcasting
Time to read: 10 min
Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum
February 24, 2026
Amazon's coverage of Champions League match.
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Advertisement
Time to read: 4 min
Brands flock to Amazon's UEFA Champions League coverage
February 24, 2026
Premier League clubs to face unlicensed gambling sponsorship ban
BREAKING
Football
Time to read: 4 min
Premier League gambling sponsorship ban gets UK government backing
February 23, 2026
The financial implications if Tottenham is relegated
BREAKING
Broadcasting
Time to read: 6 min
Why a Tottenham relegation could be severe financially
February 20, 2026
Partnership playbook
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Investment
Time to read: 5 min
Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
Turin (Torino), Piedmont, Italy - March 15th 2019: make our climate great again sign during fridays for future strike.
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Integrity
Time to read: 4 min
Olympians fight climate change but LA28 odds look grim
February 16, 2026
Partnership playbook
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Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
9st Mar 2024; Stadio Olimpico, Roma, Italy; Guinnes Six Nation Rugby; Italy versus Scotland; A general view of the Olimpico Stadium prior to kickoff of Six Nations.
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Advertisement
Time to read: 4 min
Why ITV’s Six Nations ad format is about survival not greed 
February 5, 2026
Rio de Janeiro, Brazil, November 9, 2025. Brazilian Football Championship, match between Flamengo and Santos at the Maracanã stadium.Player Leo Pereira
BREAKING
Football
Time to read: 4 min
Brazilian clubs brace for revenue shift as betting sponsors pull back
February 5, 2026
partnership playbook
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Latest News
Time to read: 4 min
Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
Blackburn, Lancashire UK. June 2018 Ewood Park showing the Blackburn Rovers Logo
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Football
Time to read: 3 min
Blackburn Rovers face legal action from kit supplier Macron over alleged contract breach
January 30, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
January 28, 2026
01:27:04
BREAKING
Latest News
Time to read: 4 min
AC Milan’s Matteo Signorini on modern sponsorship
January 28, 2026
Partnership playbook
BREAKING
Basketball
Time to read: 4 min
Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026