Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Partnership Playbook: adidas, Coca-Cola, Spotify, ŌURA and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Scottish football could lose betting deals under Greens’ plan
Scottish Greens' plans to remove gambling sponsorships could hit Scottish football finances, where clubs depend heavily on betting partnershipsCeltic and Rangers FC could see...
Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Sky seeks sponsors for iconic Soccer Saturday show
A pillar of Sky’s football coverage, Soccer Saturday now sits at the forefront of a push to maximise the value of the broadcaster’s portfolio.Sky...
Meet FIFA’s new prediction partner that’s yet to launch
FIFA’s move into prediction markets with an unlaunched platform raises questions about timing, regulation and credibility.FIFA has named ADI Predictstreet as its first official...
Insider Sport’s Q1 review: The stories shaping the industry in 2026...
From stadium infrastructure and ownership uncertainty to new forms of capital entering the market, the opening months of 2026 have reinforced the shifting foundations...
Partnership playbook: American Express, Google, WSC Sports and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Everton and Fulham first to act on Premier League’s gambling shirt...
CMC Markets is the first reported company looking to take advantage of the incoming Premier League ban on front-of-shirt sponsorships of gambling firms by...
FIFA’s consolidated sponsorship programme to break records this summer
Sponsorship revenue for the 2026 FIFA World Cup is set to reach an all-time record, while travel prices are also expected to spike in...

































