Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Long-time football marketing agency backs Baller League
Cross-over sports are gaining momentum as Baller League secures backing from TEAM, the agency behind the Champions League’s global growth.TEAM has partnered with Baller...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...
What Manchester United gains from its Parimatch deal
Manchester United sets its sights on Asia and MENA with Parimatch partnership.Manchester United has confirmed Parimatch as its official betting partner across parts of...
Apple rumour grows as Manchester United nears partner hat‑trick
After their worst Premier League season, Manchester United land Coca‑Cola and Sokin, with a mystery third deal on the way.Manchester United has confirmed...
One year left: Industry speaks on Premier League gambling shirt ban
In April 2023, Premier League clubs unanimously voted for a ban on front-of-shirt sponsorships brandishing gambling companies. The ban comes into effect at the start...
WNL targets 45% fan awareness after Euro triumph
Off the back of England’s back-to-back Euros wins, the Women’s National League is moving to turn tournament glory into lasting growth at the third...
Q&A: SBC’s Rasmus Sojmark on why the Legends Charity Game is...
As Lisbon prepares to welcome football royalty, SBC Founder and CEO Rasmus Sojmark sits down with Insider Sport to discuss the passion and purpose...
Should the WSL embrace joint deals like La Liga?
La Liga’s VW deal shows how bundled sponsorships can elevate both the men's and women's game, raising questions about whether the WSL should take...
Indian sports revenue could shift amid Google and Meta probe
As Google and Meta face scrutiny over online betting ads, India’s crackdown could disrupt how sports platforms grow, advertise and engage fans.Last month, India’s...