Red Roses’ World Cup win sees big returns for sponsors
The Red Roses lifting the Women’s Rugby World Cup trophy has seen online engagement levels surge.According to adtech firm Quantcast, online engagement grew by...
Nottingham Forest turns sponsor ban into marketing opportunity
Nottingham Forest takes advantage of its European stage to showcase CSR.Nottingham Forest will feature Nottingham Forest Community Trust on the front of its shirts...
EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
Partnership Playbook: Chubb,Starling, Sephora, STANLEY and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Are padded seats the secret to Manchester United’s record revenue?
Hospitality is helping Manchester United get more revenue from every fan, even when performances are poor.Manchester United’s worst-ever league finish (15th) has had little...
Partnership Playbook: L’Oréal, Ebury, Vodafone, Apollo Tyres and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The Legends Charity Game: As it happened
The inaugural Legends Charity Game at Estádio José Alvalade was a spectacle that delivered on both its charitable mission and the promise of watching...
Inside the Legends Charity Game build-up
Lisbon hosts a one-night stadium show that aims to raise seven figures for frontline causes. Insider Sport goes behind the scenes on broadcast, ticketing,...
Partnership Playbook: Betano, Hisense, and Ebury
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Camp Nou return delayed again – Why FC Barcelona are rushing...
On 28 May, 2023, FC Barcelona played its last match at the Camp Nou to undergo renovations. But over two years later, it is...