Women’s football is growing fast – far beyond Europe
While Europe celebrates record crowds and primetime drama, a parallel story is unfolding in Morocco.England’s Lionesses booked their place in the final of the...
Partnership Playbook: Guiness, Oatly, Mr Vegas
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Sideline Moves: Patrice Evra steps into new ambassador role
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Legends Charity Game in Lisbon to raise millions for charity
Football icons from across the globe will unite in Lisbon on 15 September for the Legends Charity Game — a star-studded match between Portugal...
Partnership Playbook: Puma, Coca-Cola, Monzo and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
IPL brand value hits $3.9bn as franchises eye global sports investor...
RCB tops franchise rankings after their maiden title win as the IPL strengthens its appeal to private capital and reinforces its position as one...
ToonieBet named betting and casino partner of the Canadian Football League
Soft2Bet’s Canadian-facing brand ToonieBet secures Grey Cup rights and digital integrations across the leagueThe Canadian Football League (CFL) has announced a new partnership with...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
This week: bet365, Karbon X, York Space systems, Xapo Bank, and...
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...