Newcastle Falcons gets its Red Bull wings
Red Bull closes in on its next sporting challenge as it enters the world of Rugby Union. The Newcastle Falcons are reportedly set to be...
Legends Charity Game partners with Ringier Sports Media Group
The Legends Charity Game, a high-profile football event set for September 15, 2025 in Lisbon, has announced a strategic media partnership with Ringier Sports...
Partnership Playbook: Revolut, Stanley, eToro
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
Rookies power record WNBA brand growth amid league expansion
The 2024 WNBA Draft class has proven to be one of the most important in the growth of the league, as players such as...
Women’s football is growing fast – far beyond Europe
While Europe celebrates record crowds and primetime drama, a parallel story is unfolding in Morocco.England’s Lionesses booked their place in the final of the...
Partnership Playbook: Guiness, Oatly, Mr Vegas
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
Sideline Moves: Patrice Evra steps into new ambassador role
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Legends Charity Game in Lisbon to raise millions for charity
Football icons from across the globe will unite in Lisbon on 15 September for the Legends Charity Game — a star-studded match between Portugal...
Partnership Playbook: Puma, Coca-Cola, Monzo and more
Welcome to Insider Sport‘s latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and sponsorships.This week’s...
IPL brand value hits $3.9bn as franchises eye global sports investor...
RCB tops franchise rankings after their maiden title win as the IPL strengthens its appeal to private capital and reinforces its position as one...