Liverpool owners FSG considering FC Bordeaux buyout
Fenway Sports Group (FSG) is looking into a potential purchase of FC Girondins de Bordeaux, a French second division club seeking a new owner.Bordeaux...
Public concerns mean betting sponsor debate will not die out anytime...
The Premier League’s self-imposed ban on betting sponsorships is two years away, and both bookmakers and clubs are looking to make the most of...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Wolves doubles down on gambling sponsorship with BetMGM
Wolverhampton Wanderers FC has agreed a deal with LeoVegas Group to make BetMGM UK the club’s official European betting partner.As part of the agreement,...
New fans, new revenues, new challenges – where does Canadian sports’...
Betting is now an undeniable core component of the North American sports ecosystem, making a huge impact on the sporting scenes of every jurisdiction...
Premier League clubs to gain hundreds of millions in revenue on...
Direct-to-Consumer fan specialists CLV Group has unearthed data that shows Premier League clubs are missing out on ‘hundreds of millions’ of pounds in annual...
Opinions divided on possible Premier League stateside fixtures
The prospect of Premier League games being played in the US has received a mixed response, to say the least. Sections of UK football...
UK Lords: Gambling White Paper does not do enough on sports...
The UK’s Gambling White Paper was published a year ago tomorrow, but the debate on sports sponsorship and advertising remains as fierce as ever...
‘This will protect the pyramid overall’ – Football Governance Bill passes...
The Football Governance Bill has progressed to the Committee Stage of the House of Commons after its second reading was approved by MPs on...