Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
Brazilian Senators probe sports integrity amid betting market launch
The Senate of Brazil has started evaluating the economic and integrity risks of the country’s new federal online gambling framework.On 1 January, Brazil officially...
Sport business on the airwaves: sponsorship controversies and Netflix’s boxing breakthrough
Though our written content is front-and-centre, the Insider Sport team like to keep things varied and are regular guests on SBC’s podcast, iGaming Daily,...
Kansas City Royals: searching for sponsorship dollars
Legal sports betting may have created a sponsorship bonanza in the US but, as David Adams, Senior Director of Digital Partnerships at the Kansas...
From women’s football to darts’ rising star – Insider Sport’s 2024...
Over the past year, Insider Sport has had the opportunity to speak with some of the most influential figures in the sports industry, delivering...
New directions for boxing and seizing Olympic opportunities – Insider Sport’s...
The global sports ecosystem has a huge range of stakeholders involved from the athletes participating on tracks, pitches, fields and boxing rings, to the...
iGaming Daily: has Paddy Power hit the perfect 180 with its...
Darts has well and truly taken over the Christmas schedule, and with the 2025 PDC World Darts Championship underway business is booming for the...
From European Super League to Unify League: A22’s new vision
A22 Sports Management (A22), an advisory firm behind the controversial European Super League concept, has written to FIFA and UEFA to propose a new...
Criticism builds as FIFA confirms 2030 and 2034 World Cup hosts
FIFA has confirmed Morocco, Spain and Portugal as the hosts of the FIFA World Cup 2030, while Saudi Arabia will host the tournament in...
Tory Lords raise football regular concerns but EFL Chair is unfazed
The Labour government’s Football Governance Bill has been read in the House of Lords for the second time, but a few concerns about the...