Kindred and Rangers FC: Leveraging sport is a vital part of...
Off the back of the extension between Kindred and Scottish Premier League side Rangers FC, InsiderSport spoke to the operator’s UK Marketing Manager, Jamie...
Chris Schlosser: Eliminating traditional barriers in MLS with ai.io
From January of 2024, footballersacross North America will have the opportunity to be scouted for free, following a deal between MLS and ai.io, which...
How OKX’s metaverse with MCFC is ‘transcending fans into the future’
Chief Marketing Officer (CMO) of cryptocurrency exchange OKX, Haider Rafique, spoke to Insider Sport on how the company’s multi-year deal with Premier League champions...
Matt Stallknecht: Tipico’s ‘synergistic effect’ on NASCAR’s growth and engagement
As NASCAR continues to gain popularity in the US, the sport becomes increasingly attractive as a sponsorship space, with a growing list of domestic...
‘If not the Premier League, where next?’: Russell Yershon on betting’s...
Throughout the course of the review, betting sponsorships in football have been a major talking point. But, the Premier League recently made the decision...
Key questions after Endeavor’s acquisition of WWE
As MMA fans entered fight week for UFC 287 and the wrestling world cast its attention to night two of Wrestlemania, news breaking of...
Thomas Barnden, Swansea City: The ‘unprecedented analytics opportunities’ created by AI...
Thomas Barnden, Swansea City AFC Head of Performance, writes for Insider Sport about the ‘seismic shift’ in strategy in football clubs’ operating processes, and...
Tally Technology: How to create lasting and valuable fan relationships
Juli Ferré Nadal of Tally Technology writes for Insider Sport on how sports rights holders can embrace a new breed of activation platforms to...
Building on World Cup momentum – Harris County Houston Sports Authority’s...
The dust has well and truly settled on a successful World Cup in Qatar, attention slowly turns to the 2026 tournament in North America. With...
Embracing obstacle can unlock endless sponsorship possibilities for Modern Pentathlon
As Modern Pentathlon looks to evolve and engage new audiences, we spoke to The Union Internationale de Pentathlon Moderne (UIPM) President Dr Klaus Schormann....