BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...
WATCH – The Goat Agency: Unearthing the power of social...
Introducing a monthly series with The Goat Agency, which will profile a host of sporting campaigns that the firm has undertaken, InsiderSport sat down...
The thriving marketability of Manny Pacquaio
At 40 years old, Manny Pacquaio became the oldest ever fighter to capture the welterweight title when he defeated Keith Thurman last month. The...
RMG: expanding UK racing to all corners of the globe
After the Qatar Goodwood Festival received a successful global treatment last week, media rights organisation, Racecourse Media Group (RMG), are hoping that the increased...
Global Marketing Director Derek Sun on the shared values of OPPO...
Chinese mobile phone brand OPPO recently extended its partnership with La Liga champions, FC Barcelona, meaning it's now the longest running partnership between a...
Sport Acuity’s Carrie Dunn: ‘The rise of women’s football is not...
Sports agency Sport Acuity recently added to its growing London team with the appointment of Carrie Dunn as an Associate Journalist.In her new role, she...
Brian Westbrook: Betting technology will change how US leagues operate
Technology, according to former NFL Philadelphia Eagles star Brian Westbrook, will be at the forefront of the development of both sports betting and the leagues...
Betgenius: Blanket TV coverage of every AFCON match will boost engagement
Having been moved from its traditional January/February slot for the first time, the 32nd edition of the Africa Cup of Nations (AFCON) is set to kick...
Oddschecker: Fan engagement thriving ahead of Copa America opener
The Copa America brings together some of South America’s most sought after players, providing a plethora of enthralling narratives and memorable goals.With the tournament...