Real Betis: Embracing data to inform strategic decision making
Over the course of 2020/21, Real Betis has been using Stats Perform’s ProVision platform to support its performance analysis and scouting operations. The club’s...
British horse racing makes diversity and inclusion vow
Top British horse racing organisations have formed a unified ‘Industry Commitment’ as part of a vow to improve diversity and inclusion within the sport,...
Juventus facing Serie A expulsion as ESL clubs defend position
The Italian Football Federation (FIGC) has warned that Juventus could be expelled from the Serie A should they persist with plans to form the...
Sportradar drives cricket offering with InteractSport acquisition
Sportradar has entered a definitive agreement to acquire leading pro-cricket sports data supplier InteractSport, expanding its commercial presence within Oceania and the Asian subcontinent.The...
Manchester United misses out on £200m sponsorship deal as fans blast...
Manchester United has missed out on a £200 million commercial partnership due to the cessation of discussions with ecommerce company The Hut Group (THG)...
LaLiga triumphs in Real Madrid legal battle as DAZN strikes Spanish...
The Spanish LaLiga has triumphed in its legal battle against Real Madrid, after the European giants went up against the footballing authority to commercialise...
IOC and Pfizer agree deal for Tokyo Olympic athletes
Athletes competing in the Tokyo 2020 Olympic Games have been given a boost after the International Olympic Committee (IOC) agreed a deal with American...
Premier League exploring NFTs as potential revenue source
The Premier League is exploring the possibility of capitalising on Non-Fungible Tokens (NFTs) as a new stream of revenue for its clubs, according to...
Rangers nets ‘largest sponsorship agreement’ in Scottish club’s history
Scottish Premiership team Rangers has renewed its sponsorship agreement with betting brand 32Red, in a deal which marks the most lucrative commercial agreement in...
Premier League introduces owners’ charter to avoid ESL repeat
The Premier League is preparing to introduce new rules, including an ‘owners’ charter’, to avoid a repeat of the European Super League (ESL) and...