Sportradar drives cricket offering with InteractSport acquisition

Sportradar has entered a definitive agreement to acquire leading pro-cricket sports data supplier InteractSport, expanding its commercial presence within Oceania and the Asian subcontinent. 

The deal sees Sportradar acquire InteractSport’s full suite of data and insights solutions, which services the governing bodies of Cricket Australia and England and Wales Cricket Board (ECB). 

Furthermore, Sportradar will strengthen its position as the leading data provider and sports integrity authority for Australian sports, as the company maintains its existing partnerships with Netball Australia and Football Australia.

InteractSport’s product suite also includes a range of sports management platforms, featuring competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile applications, a data collection tool to ‘revolutionise’ how cricket is communicated to fans, along with an automated live streaming and in-game management solution for the sport.

Updating stakeholders, Sportradar stated that the transaction will combine Sportradar’s commercialisation and distribution framework with InteractSport’s products, content creation capabilities and subject matter expertise, to create the opportunity to ‘unlock significant growth within regional and global markets’.

“InteractSport has always been driven by innovation and delivering cutting edge solutions that benefit sports organisations and their fans,” commented Sam Taylor, CEO of InteractSport. “Aligning with Sportradar is a natural step in achieving our company vision – it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.  

“We are excited by the opportunity to combine InteractSport’s digital and data capture solutions with Sportradar’s market-leading capabilities in commercialisation and distribution, and the value this can bring to our platform partners, their digital and high performance teams, and the billions of fans the sports we work with have around the world. Our team is thrilled to be joining the Sportradar family and we can’t wait to get cracking.” 

The agreement with the Melbourne-based company will be the third acquisition for Sportradar to date in 2021, following acquisition of US sports technology and analytics firm Synergy Sports.

Sportradar also continues to expand its Asian presence, recently partnering with the Asian Football Confederation (AFC), the K League and Japanese news outlet Kyodo News to expand its regional footprint.

Carsten Koerl, Sportradar Group CEO, added: This acquisition provides Sportradar with the opportunity to widen its data and content offering. With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region. 

“I have tremendous admiration for what Sam Taylor and his team have accomplished to date. I look forward to working with him and InteractSport in continuing to drive value for our sports partners and deliver great products and services to our customers around the world.”

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