Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

DCMS to probe sports relationship and dependency with betting

UK betting and sports stakeholders have been put on notice, as Oliver Dowden, Secretary of State for Digital, Culture, Media and Sport (DCMS) confirmed...

Football’s Festive Featurettes: Ferocious Wolves and cuddly bears

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Beyond Sport Global Awards winners dedicate resources to gender equality in...

Beyond Sport Global has announced the winners of its ‘2020 Sport for Gender Equality Collective Impact Award’, selecting four initiatives that will each receive...

Football’s Festive Featurettes: Liverpool’s ‘Blood red’ Christmas

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

BOSA – Digital: Betting partnerships allow sports teams to compete with...

Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years.Speaking at...

Football’s Festive Featurettes: Ben Chilwell and the sacred scarf

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Spencer Harris: Wrexham AFC has potential to be international ‘powerhouse’

National League club Wrexham AFC took the footballing world by surprise when it announced that Hollywood duo Ryan Reynolds and Rob McElhenney had placed...

Petr Cech, Kirsty Gallacher and Vinnie Jones confirmed for star-studded SBC...

Goalkeeping legend Petr Cech and sports broadcaster Kirsty Gallacher have been confirmed as the hosts of the SBC Awards 2020 on 9 December, while...

Kieran Maguire: The Premier League cannot be expected to come to...

Last week, the government unveiled its Winter Survival Package to safeguard the future of sports in the UK and mitigate the effects of COVID-19....

Brent Koning: ‘The sky’s the limit’ for esports and FIFA during...

The lockdown period has seen a surge in interest in esports, exemplified by the record-breaking FIFA 21 Challenge tournament.Brent Koning, EA Sports’ FIFA Commissioner,...