Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Football’s Festive Featurettes: Ben Chilwell and the sacred scarf

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging...

Spencer Harris: Wrexham AFC has potential to be international ‘powerhouse’

National League club Wrexham AFC took the footballing world by surprise when it announced that Hollywood duo Ryan Reynolds and Rob McElhenney had placed...

Petr Cech, Kirsty Gallacher and Vinnie Jones confirmed for star-studded SBC...

Goalkeeping legend Petr Cech and sports broadcaster Kirsty Gallacher have been confirmed as the hosts of the SBC Awards 2020 on 9 December, while...

Kieran Maguire: The Premier League cannot be expected to come to...

Last week, the government unveiled its Winter Survival Package to safeguard the future of sports in the UK and mitigate the effects of COVID-19....

Brent Koning: ‘The sky’s the limit’ for esports and FIFA during...

The lockdown period has seen a surge in interest in esports, exemplified by the record-breaking FIFA 21 Challenge tournament.Brent Koning, EA Sports’ FIFA Commissioner,...

32Red’s Neil Banbury: Betting operators must use their stature to address...

After Kindred Group’s online casino brand 32Red announced that it would be reinvesting into Derby County FC’s ‘Team Talk’ programme, Insider Sport caught up...

Marcin Jablonski: How LV Bet is breaking live viewing records

After LV Bet announced that it would be extending its current deal with the National League in October, the firm has looked for new...

Is ‘wager-tainment’ the key to engaging younger audiences in the US?

As more states are added to the list of jurisdictions in the United States of America where sports betting is now legal and fully...

Gaizka Mendieta and Georgian football greats join SBC Digital Summit CIS...

Former international football stars Gaizka Mendieta, Georgi Kinkladze, Zurab Khizanishvili and Revaz Arveladze are set to take part in a special panel at SBC...

ÖFB teams up with StreamAMG to launch new OTT platform

The Austrian Football Federation, the governing body and organiser of Austrian Women’s Bundesliga, the UNIQA ÖFB Cup and national teams has committed to creating...