Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Assessing Amazon’s Premier League debut

This week saw Amazon make its much anticipated English Premier League broadcasting debut, as Tuesday’s victories for Crystal Palace and Manchester City ushered in...

Sporting Narratives: Betfair Presents: Serial Winners | Paul Nicholls

Sporting Narratives provides InsiderSport with the opportunity to explore a sports story that has been portrayed through the medium of cinema.This edition looks at...

ATR’s Matthew Imi on how Sky Sports has evolved racing...

As Sky Sports Racing nears the completion of its first full year we spoke to Matthew Imi, Chief Executive of At The Races, about how...

FITE – The latest evolution in sports broadcasting

Sports broadcasting is a continually evolving sector as rights holders look to maximise engagement and increase viewership, amongst fans that are constantly eyeing innovative...

Checkd Media’s Will Tyrrell on the evolving role of podcasts...

Many have suggested the sports audience is becoming increasingly accustomed to short-form content, however podcasts continue to break trends and retain engagement for extended...

Sporting Narratives – Vice Sports: The incredible rise of...

Each week, InsiderSport takes the opportunity to explore a time a gripping tale from the sporting world was portrayed through the unmistakable medium of...

Ganguly denies conflict of interest over fantasy sports tweet

Sourav Ganguly stated there was no “conflict of interest” in a tweet he made about fantasy cricket brand My11Circle during his country’s T20 international...

LiveWire Sport’s Pranav Soneji: Diversifying the sports industry to represent fans

We spoke to Pranav Soneji, Director and Co-Founder of LiveWire Sport, who discussed what steps the sports industry can take to better represent the...

Sporting Narratives – Invictus: How Rugby saved a nation

Sporting Narratives is InsiderSport’s opportunity to explore a time in which a gripping tale from the sporting world was portrayed through the unmistakable medium...

League Cup legacy – Is it time to say goodbye to...

Just how important is English football’s League Cup? It’s a question which can only be answered subjectively, of course. Many football fans - mainly...