Cadbury boosts partnership with Australian Olympic and Paralympic teams

Cadbury Australia has once again decided to partner up with the Australian Olympic and Paralympic teams, becoming an official partner for the upcoming Tokyo 2020 campaigns.

The partnership will see Cadbury Australia continue as the official chocolate partner, supporting the Olympic and Paralympic team by delivering marketing activities, in-store promotions, PR and above the line advertising from April 2020 onwards.

Matt Carroll AM, CEO of the Australian Olympic Committee, stated: “With the Tokyo Olympic Games the closest thing to a home games since Sydney 2000, we are delighted to have Cadbury on board once again to support our Australian Olympic Team.

“Without the efforts of Cadbury, our athletes across all the sports could not fulfill their Olympic dreams.”

Both sides have previously initiated a strong relationship with the brand in the previous competition. Tokyo 2020 will be Cadbury’s third consecutive Olympic Games partnership, while this will be the firm’s second Paralympic Games following 2016’s campaign. 

Paul Chatfield, Marketing Director at Cadbury Australia, added: “We’re thrilled to partner with the Australian Olympic and Paralympic Teams this year, and we’re proud to support Australia’s hard-working and passionate athletes for the third time as they prepare for Tokyo 2020.”

Rio’s 2016 Paralympic Games was the competition’s most viewed event, attracting a cumulative audience of more than 4.1 billion people. With the competition continually garnering more media attention, Cadbury’s brand will gain further exposure as a result.  

Paralympics Australia’s chief executive, Lynne Anderson, concluded:  “Paralympics Australia is so pleased to welcome Cadbury into the Australian Paralympic family for its second consecutive Summer Games cycle. Cadbury contributed greatly to our team in the lead up to Rio and was no doubt part of our success on the world stage.

“We’re looking forward to having them by our side as we strive to achieve even greater things in Tokyo.”

Taking place in Tokyo, Japan, the 2020 Summer Olympic Games will kick off on 24 July until 9 August, with the 2020 Summer Paralympics taking place on 25 August until 6 September.