Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

Saudi PIF-owned sports investment group buys DAZN stake

DAZN links to Saudi Arabia and the Riyadh Season sporting events company have grown stronger after the platform penned a deal with SURJ Sports...

SBC Summit Rio: Brazil’s First Post-Regulation Event Kicks Off Next Week

SBC Summit Rio returns next week for its second edition, now hosted at Riocentro, the largest exhibition space in Latin America.With 15,000 attendees expected—marking...

Glen Swinney, Racing1 & ARC: critical UK racing stays relevant for...

Horse racing is one of the world’s oldest sports and counts many people and organisations as stakeholders, spanning from race organisers, media outlets, bookmakers...

PSR and VAR saga continue with Premier League and FA decisions

The Premier League and Football Association (FA) have decided on the future of two controversial practices in the modern English game - the Profit...

What are Stake’s Brazil and Italy sports marketing options post-UK exit?

Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...

The esports report – Saudi to host Olympic Esports Games 

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...

Stake ordered to exit UK throwing sponsorship deals into question

Online betting company and Everton FC sponsor Stake has been told that it will have to exit the British market by the UK Gambling...

Super Bowl LIX posts record viewership to become most-watched ever

Last Sunday’s Super Bowl LIX is set to become the most-watched in history, according to Nielsen ratings. The Philadelphia Eagles’ 44-20 triumphant victory over the...

LIV Golf heads to UK free-to-air and PGA Tour Chief meets...

This week has shaped up to be a big one for the golf world as a series of developments have seen LIV Golf further...

UFC to payout $375m to fighters after decade-long antitrust case 

The UFC has been given final approval by Judge Richard Boulware to begin a total payout of $375m to relevant fighters over an antitrust...