After a summer of searching, Chelsea have reportedly gained approval from the Premier League for Infinite Athlete to become the club’s front-of-shirt sponsor.
The deal with the US sports data and technology company is worth a reported £40m-a-year and will be branded across Chelsea’s first team kits after starting the season without one.
According to The Telegraph, the five-time Premier League winners gained approval by the Premier League for the sponsorship deal to go through. Whilst it may be too soon for Infinite Athlete to adorn the kit in Chelsea’s next fixture against Brighton in the Carabao Cup, it may be on show in its following league game against Fulham next week.
The length of the deal is yet to be confirmed, with The Telegraph revealing that the partnership will be ‘taking on a different form’ for the 2024-25 season.
Infinite Athlete – the parent company of another Chelsea partner, Tempus Ex – aims to become a leader in sports data and technology, now looking to break into football after agreeing high-profile sponsorship deals with the NFL and collegiate football division PAC-12 conference.
The US-based firm will look to integrate its technology across the whole club, providing the Chelsea first team with new data insights and ‘cutting-edge’ AI that seeks to enhance strategy and performance.
Chelsea fans will also benefit from the deal with Infinite Athlete. Supporters will be able to view stats and stream Chelsea matches in a dedicated app that aims to create an immersive experience of physically being at Stamford Bridge.
Landing Infinite Athlete as its front-of-shirt sponsor will be a huge relief for the Chelsea hierarchy as it has turned out to be a lengthy, drawn-out process to find a replacement for its former shirt sponsor Three.
Since the sponsorship deal with the mobile network ended in May, Chelsea have been in reported negotiations with a host of companies, with the likes of Allianz and Paramount+ close to agreeing deals with the club.
