Ebury partners with Rangers FC in latest sports marketing move

Rangers FC has become the latest sports organisation to partner with Ebury, a fintech firm active in a number of financial sectors globally. Ebury will...

West Ham United’s new hydration partnership includes a new Vice President

West Ham United women’s team has announced WOW HYDRATE as its official sports hydration partner, in a deal which will also see an addition...

AC Milan & CFI Financial partner to offer fans “unique opportunities”

AC Milan has announced CFI Financial Group as the club’s official online trading partner to offer its global fanbase tailored benefits and experiences.  The Serie...

From the San Siro, to the Burj Khalifa – How AC...

There aren’t many football clubs across Europe steeped in history and tradition more than AC Milan. Whether that be for its iconic home of...

DAZN removes women’s football paywall to maximise visibility 

DAZN has lifted its paywall of all live women’s football coverage and associated content in a bid to increase the sport’s exposure and growth.  The...

Georgia first stop as SMH Sports takes La Gazzetta to Eurasia

SMH Sports, the flagship brand of sports media and management company SMH Global, has become the exclusive licensee of La Gazzetta dello Sport in...

DFL begins tender process for Bundesliga broadcast rights

With the Bundesliga’s current domestic broadcasting rights deal set to expire at the end of the 2024-25 season, the Deutsche Fußball Liga (DFL) has...

Dean Akinjobi & George Harborne: AFCON continues to present opportunities for...

As the Africa Cup of Nations (AFCON) unfolds, football supporters aren’t the only ones gearing up for excitement. Brands are strategically positioning themselves to...

Everton & Nottingham Forest facing potential points deduction over PSR breaches

Premier League officials have charged Everton FC and Nottingham Forest for breaking the league’s profit and sustainability rules (PSR), with both teams potentially facing...

Bayern Munich announces multi-year partnership with Bitpanda

Reigning Bundesliga champions Bayern Munich have unveiled Bitpanda as an official crypto trading partner. The German top-flight football team has announced that the Austrian-based trading...