Astropay gains exposure in first-time cricket deal

Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup. In collaboration with...

Juventus announces Bitget as club’s first sleeve partner

Juventus FC has signed an agreement which titles Bitget as its official sleeve partner - the first in the history of the club. As of...

NHL announces Liga Stavok as sports betting partner in marketing push

The National Hockey League (NHL) has announced Liga Stavok as its sports betting partner, alongside the official sportsbook of the NHL in Russia and...

ICC targets emerging markets with new Australia streaming deal

The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing...

North Korea barred from Beijing 2022 Winter Olympics

The International Olympic Committee (IOC) has suspended North Korea’s membership, barring the country from the Beijing 2022 Winter Olympics, due to its refusal to...

Former Lioness Kelly Smith becomes debut BK8 female ambassador

Kelly Smith, the former England women’s, Team GB Olympic and Arsenal Ladies striker, has teamed up with Asia-facing sports betting operator BK8. As a result...

Premier League secures Turkish coverage via beIN Sports

The Premier League has reached a media rights agreement with Qatar-based broadcaster beIN Sports, securing coverage in the Turkish market. Covering three years and beginning...

DAZN expands football content with Japanese AFC media rights deal

DAZN has bolstered its suite of football content, acquiring the rights to broadcast all Asian Football Confederation (AFC) competitions in Japan until 2028. As a...

Japanese Grand Prix cancelled for second consecutive year

Formula One has confirmed that the Japanese Grand Prix has been cancelled for the second year in a row due to concerns relating to...

No spectators to attend Paralympic Games

The Paralympic Games will go ahead with no spectators, following on from the Tokyo 2020 Olympic Games which were also carried out with limited...