Inoue vs Donaire fight to ‘heavily feature’ Stake.com branding

The upcoming bantamweight title rematch between Naoya Inoue and Nonito Donaire on June 7 in Tokyo is being sponsored by cryptocurrency betting and gaming...

TV Asahi and Nippon TV stream FIBA Basketball World Cup 2023

The FIBA Basketball World Cup 2023 in Japan is set to be shown live on both TV Asahi and Nippon TV. The channels have each...

F1’s Japanese Grand Prix renamed under Honda sponsorship

Formula One has confirmed that Honda will be the title sponsor of the Japanese Grand Prix in this season’s 2022 FIA Formula One World...

Hong Kong racing strikes ‘single season record’ 11.5% prize money increase

A ‘record total’ prize money of HK$1.62 billion (approximately £158.6 million) has been announced for Hong Kong racing throughout the 2022/23 racing season. The Hong...

Al Sadd SC becomes New Balance’s first Middle East sponsorship

Al Sadd SC has formed a collaboration with sports footwear and apparel brand, New Balance, as the latter becomes the official partner of the...

8XBet and Teddy Sheringham: Working with the best in sports sponsorships

Partnerships between companies and sports figures are part and parcel of marketing in the betting industry, but firms need to consider which athlete or...

‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com

The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com. Fans in attendance...

Star India renews Premier League rights until 2025

The Premier League has maintained its coverage in the Indian subcontinent via a renewal of its media rights arrangement with Star India. As a result...

TATA IPL forms ‘tech-led, innovative and customised’ RuPay partnership

The Indian Premier League Governing Council (IPL GC) has announced RuPay, a product of National Payments Corporation of India (NPCI), as an official partner...

Teddy Sheringham shares football opinions as new 8Xbet ambassador

Former Manchester United and England striker, Teddy Sheringham, has been signed as the latest brand ambassador for sports betting and online casino operator, 8Xbet. The...