How European football is betting on data
Genius Sports secures exclusive betting data rights across 18 domestic leagues as tech and regulation reshape European football's commercial futureIn 1960s Britain, betting shops...
World Aquatics has its head in the clouds
Global governing body unveils major cloud migration with Alibaba and extends US broadcast partnership with NBC, following end of Singapore 2025With the World Aquatics...
Is The Hundred England’s IPL moment or something riskier?
The ECB’s landmark franchise sales for The Hundred inject global capital into English cricket — but they also raise long-term questions about control, culture...
Newcastle Falcons gets its Red Bull wings
Red Bull closes in on its next sporting challenge as it enters the world of Rugby Union. The Newcastle Falcons are reportedly set to be...
Al Kholood sold as SPL targets $450m revenue
The Saudi Pro League has welcomed its first foreign-owned club, marking a shift in the competition’s ownership model. Late last week, US-based Harburg Group completed...
Nuthin’ But A Swansea Thang – Snoop Dogg to take Swansea...
Hip-Hop royalty descends upon South Wales as Snoop Dogg becomes the latest investor in Swansea City FC.Hip-Hop legend Snoop Dogg has become a minority...
Meet Brentford FC’s new minority shareholders
Brentford has secured investment from two high-profile names, adding new perspectives and voices to its ownershipBrentford FC has confirmed philanthropist Gary Lubner and filmmaker...
Gareth Bale reveals “more than fair” new bid for Cardiff City
The US consortium fronted by former Wales Captain Gareth Bale has submitted a new offer to buy Cardiff City that he has stated is...
How Rodi Basso is engineering an E1 business model for the...
What makes someone walk away from a career at the pinnacle of Formula 1 and aerospace engineering to launch a marine motorsport no one’s...
Partnership Playbook: Asahi, evian, Ebury, Toyota
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...