Kuaishou set to boost Chinese engagement for Paris Olympics

Chinese social media platform Kuaishou has entered into a licensing agreement with China Media Group (CMG) to gain rights for the Paris 2024 Summer...

YouGov: UK football fans’ Euro 2024 viewing habits revealed

YouGov has revealed five key stats into how football fans around the UK plan to watch Euro 2024. The research conducted by the organisation reveals...

Everton reportedly nears takeover deal with Friedkin Group

Everton FC have reportedly reached a preliminary agreement with The Friedkin Group for a takeover of the Premier League club.The Friedkin Group's Chairman, Dan...

EURO 2024 sees record betting verification numbers

According to identity verification provider IDnow, verification requests from betting operators for the first several EURO 2024 games has risen to record heights.  Since kick-off...

Carlos Alcaraz cements Nike future with reported $20m extension

Three-time Grand Slam winner Carlos Alcaraz has seemingly confirmed his future as Nike’s next face of tennis by reportedly inking a new long-term sponsorship...

USL Super League chooses Peacock as official streaming platform

The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...

MLS places Felipe Hernandez on leave amid gambling concerns

Major League Soccer (MLS) has announced that Sporting Kansas City midfielder Felipe Hernandez has been placed on administrative leave due to concerns of potentially...

Worcestershire Cricket Club and Dafabet forge streaming deal

Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform. As part of the...

Everton gives Castore enhanced rights as inaugural stadium sponsor

Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...

Royal Ascot aims for wide as possible engagement with global media...

Ascot Racecourse has secured international distribution for this year’s Royal Ascot meeting as British horse racing as a whole continues to push its global...