St. Louis City SC ‘elevates’ sponsorship opportunities ahead of MLS...

St. Louis City SC has partnered with Elevate Sports Ventures to support the club in sponsorship, premium and ticket sales ahead of its expansion...

Messi tops football rich list with Ronaldo claiming most endorsements

Lionel Messi has topped Forbes’ annual ‘World’s Highest-Paid Soccer Players’ list for 2020, however, Cristiano Ronaldo still reigns as king of endorsements with the...

Derby County delivers Uber Eats partnership

Strengthening its commercial portfolio, Derby County has announced a partnership with food delivery platform Uber Eats for the 2020/21 campaign. As part of the deal,...

Steve Cohen reaches agreement for $2.4 billion New York Mets purchase

American billionaire Steve Cohen has reached an agreement with Sterling Partners over the sale of its Major League Baseball side the New York Mets,...

Dugout boosts brand engagement with new fan profiling platform

Football media company Dugout has launched a new fan profiling platform, Dugout FanPro, enabling the firm to develop audience targeting methods for its partners,...

Everton and Fratelli Beretta extend academy agreement

Everton Football Club has scored an extension with Fratelli Beretta in which the Italian firm will continue its front-of-shirt partnership with the Premier League...

Millwall agrees MansionBet renewal for 2020/21 season

Following the club’s 0-0 EFL Championship opener against Stoke City, Millwall Football Club has renewed its partnership with MansionBet for the 2020/21 season. As a...

Betway extends Cricket West Indies global partnership

Cricket West Indies has extended its partnership with Betway meaning that the firm will remain the team’s worldwide betting partner until 2022. Similarly to its...

Wolves and Aeroset agree ‘first of its kind’ sleeve sponsorship

In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...

Neymar ends long-association with Nike to seal Puma partnership

Neymar Jr has revealed that he has secured a long-term partnership with Puma following the PSG forward’s exit from Nike. The German sportswear brand will...