AI-driven content platform WSC Sports has announced three new products, alongside an updated visual identity, as part of its next phase of growth.

WSC Sports has unveiled three new solutions to its product suites: Around the Game, In-App Stories, and Discovery Network. These solutions are set to help organisations in sports adapt more to the shifting landscape of fan consumption by allowing each organisation to better own its relationship with the fan.

WSC Sports empowers organisations in sports to engage with fans through more personalised content, formats and viewing channels. Recently, the content platform signed a deal with Ligue 1 club LOSC Lille to enhance the club’s digital content strategy.

The company has stated that it will enable sports media organisations to catalyse video content, expand reach, grow fan bases and explore new revenue opportunities across digital platforms

Daniel Shichman, CEO and Co-Founder of WSC Sports, commented: “Since our inception, we have aimed to redefine the sports media landscape with our AI-powered technology. Over the last decade, we have consistently grown and demonstrated the value of AI content generation and automation, with our solution becoming an industry standard. 

“Today, we work with more than 450 sports organisations worldwide, a source of immense pride for our company and a list that continues to expand. However, this is just the beginning. We are excited to announce the next phase of WSC Sports.”

Looking at the products in detail, Around the Game aims to expand the company’s AI capabilities from in-game content to indexing and automating every aspect of the game, including fan reactions, player arrivals, sponsor logos, interviews, press conferences and studio shows.

WSC Product Image
Image courtesy of WSC Sports

WSC Sports believes that this will allow organisations to centralise all assets in one platform, easily search for and identify interesting storylines and automatically curate content.

The In-App Stories product aims to allow organisations to automate the creation and delivery of vertical content in formats such as stories, vertical swipeable video feeds, polls and quizzes. This will enable fans to engage with content in a similar way to social media.

Lastly , WSC Sports’ Discovery Network will increase rights holders’ content exposure by reaching fans on pre-agreed third-party sports properties, aiming to generate more exposure, reach more fans and increase monetisation opportunities.

Alongside this new product suite, the company has formed a dedicated Gen AI Division. The division will be headed by Itai Epstein, who will become the Director of Gen AI. Epstein has worked at WSC Sports for almost five years and most recently held the roles of Director of Business Development and Head of EMEA and China.

Itai Epstein, Director of Gen AI – image courtesy of WSC Sports

Furthermore, to push this next phase of growth the company has undergone an identity change. As part of this transformation, WSC has unveiled an updated company logo and a redesigned website. 

Shichman concluded: “We see a future where sports fans get only the content they want – content that is of personal interest to them, content that our technology helps them discover, and content that will deepen relationships between fans and sports entities on a one-to-one level. 

“With the launch of three new solutions, the inspiration for our new tagline, ‘Fuel the Fandom,’ we are transitioning to a full AI content solution, helping our clients provide the best personalised content experience to sports fans across all platforms while generating new revenue streams.”

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