The Tennessee Titans and Fanatics, a global digital sports platform and leading provider of licensed sports merchandise, announced a long-term, exclusive partnership as the team’s official end-to-end omnichannel retail partner.
Under the new deal, Fanatics assumes operations of the full suite of on-site merchandise and fan gear touchpoints at the Nissan Stadium and launches a new, advanced e-commerce platform for the team. The partnership will also extend to the New Nissan Stadium slated to open in 2027.
Adam Nuse, Titans Chief Revenue Officer, said: “We are always looking for new ways to take the Titans fan experience to the next level, and access to the most unique and exciting gear is a big part of that.
“Whether it’s in the stands of Nissan Stadium on Sunday or around Nashville’s great neighbourhoods, we love seeing our fans decked out in their two-tone blue. This partnership with Fanatics will offer the best retail experience and widest variety of options for many seasons to come.”
Titans merchandise is available online to fans at titansteamstore.com, which will serve as the new online shopping destination for official Titans gear. The website is optimised for shoppers browsing across desktop, tablet and mobile devices.
Powered by Fanatics’ Cloud Commerce Platform (CCP), this elevated e-commerce shopping experience will provide fans with rapid access to a wide assortment of team merchandise, including jerseys, headwear, outerwear and hard goods.
Fanatics will also play a key role in the design and build-out of the retail footprint inside the New Nissan Stadium. The main store will feature approximately 14,000 square feet of retail space spanning two levels. Fans can also shop in satellite stores throughout the concourses of the new building.
Ed O’Brien, Fanatics SVP of Business Development, added: “Fanatics is thrilled to partner with the Tennessee Titans at such an exciting time for the franchise and its fanbase.
“Through our robust assortment offering, retail operations expertise, and vast distribution and fulfilment infrastructure, Fanatics is uniquely positioned to provide Titans fans everywhere with an unrivalled shopping experience featuring premium merchandise for all members of the family, both on gameday and beyond.”
