Cantona promotes responsible gambling in ParionsSport campaign
Manchester United legend Eric Cantona is part of the new ‘King Eric’ campaign promoted by French online sportsbook ParionsSport. La Française des Jeux (FDJ)...
Manchester City continues digital transformation with Publicis Sapient
In a bid to continue to transform its digital infrastructure, Manchester City has announced a new global multi-year partnership with Publicis Sapient. The digital consultation...
UK minister apologises after legal clash over football regulation
Stephanie Peacock, UK Minister of Sport, has apologised after her "op-ed" led to legal letters from the executives of three Premier League clubs.In her...
Coca-Cola resolves FIFA legal dispute for Club World Cup sponsorship
Long standing FIFA partner Coca-Cola has resolved a legal dispute with the international football governing body to become a sponsor of the revamped FIFA...
Senegal’s 2026 Olympics to drive change across Africa
Senegal has said it aims to use the 2026 Youth Olympic Games (YOG) as a driving force for change through sport, marking the first...
Seconds Out to “supercharge” boxing content with kwiff sponsorship
The boxing ecosystem is benefiting from increased visibility, with YouTube channel Seconds Out attracting sponsorship from betting brand kwiff.This deal marks the Eaton Gate...
DAZN sees 23% increase in NFL Game Pass users ahead of...
DAZN has reported strong consumer engagement with its NFL Game Pass product at a time when America’s biggest sports tournament is eyeing up a...
Olympics gains new marketing push as IOC signs TCL as new...
The International Olympic Committee (IOC) and global technology company TCL have agreed a new global partnership that sees the latter become the official worldwide...
President Donald Trump continues to push for PGA-LIV Golf merger
US President Donald Trump has held talks with LIV Golf chairman Yasir Al-Rumayyan and PGA Tour commissioner Jay Monahan. Held at the White House, this...
Amazon to bring Ligue 1 matches to UK on PPV
Amazon Prime Video has reached a deal with the Ligue de Football Professionnel (LFP) to showcase live Ligue 1 games in the UK for...